In this episode of Last Client of the Day, we sit down with Matt Danna, CEO of Boulevard, to explore a game-changing approach to client retention and revenue growth. Matt shares his unique perspective on why waiting until the third salon visit to introduce product sales can lead to stronger client relationships and, ultimately, higher overall revenue. Discover the insights behind this strategy, how it transforms the client experience, and why prioritizing retention over immediate sales can be a win-win for clients and your business. Tune in to learn why patience pays off in the long run in the beauty industry.