The Loc God began with Nia Menerville’s passion for creating specialized care for locs, evolving from a single salon into a thriving brand with multiple locations and a product line. But as the business grew, outdated software held them back, making it difficult to manage bookings, scale services, and deliver the personalized care their clients needed. That’s when Nia turned to Boulevard. With its customizable features, seamless booking, and marketing tools, The Loc God gained the flexibility and support to expand with confidence. Download the full case study to see how Boulevard empowered The Loc God to unlock its growth potential.