Hair color services have always been an essential part of any salon’s business. Sure, consumers could buy box dye from the supermarket or even specialty beauty stores, but DIY hair color couldn’t match the quality of ingredients and services found at the local salon. For years, this market was geared towards “natural” colors, and covering stubborn grays was the focal point for the hair color industry. Those who wanted a more extreme look had limited choices and had to visit alternative stores to find neon hair colors of varying quality.
Thankfully for fans of vibrant hair color, those days are over. Professional-quality brands like Pravana have made vivid colors and training available to salons, while disruptors like oVertone and XMondo are taking over the home hair color market. Hot pink, pastel violet, neon yellow, mermaidy teal — these unusual hair colors aren’t just for punks anymore. To keep up, modern salons need to be able to offer a wide range of color services using every color of the rainbow (and then some!). Here’s how your salon can meet the demand and stay on trend.