One of the most helpful (and fun!) ways to expand the reach of your salon brand is to create and share videos on how to style hair. Some salons shy away from crafting their own lines of video content because they believe it’s too hard, too expensive, or will cut into their salon’s business. None of that is true!
Your stylists have already mastered the most important part of the video: cutting, styling, and coloring hair. As for expenses, you likely have everything you need to get started already; there’s no point investing in better gear until you have a firm grasp on your process. As for video tutorials taking a bite out of your salon’s business, they’re more likely to create greater long-term customer loyalty. Nothing makes someone appreciate their salon more than trying to do their own hair.
They don’t feel like it to the people watching them, but hair videos are commercials for your salon. They sell your brand, your vibe, specific services, hair care products, and more. Integrating video content into your salon’s marketing strategy is a savvy way to entice the Instagram-scrollers — and everyone else in their social network.
Take inspiration from a master
Brad Mondo’s YouTube channel currently has more than 7 million subscribers. His videos have gained enough awareness that people making their own at-home hair videos name-check him in the hopes he’ll critique their work. His videos are entertaining, but they’re also genuinely helpful for anyone watching them. Brad shares his expertise on things like the best hair color to match your skin tone, provides tutorials on cutting your own bangs, and busts myths about hair care. His videos are passively selling his brand and often actively selling his products, like his line of hair color.
Brad’s channel is a great template to follow, but don’t feel like you have to match his level of production. Look at the topics he covers, how many views that topic got, and the kind of comments viewers left. Apply all of that to your own salon, stylists, talents, and areas of expertise, and brainstorm a list of possible videos you could make.