Naked Poppy combines two hot beauty trends: sustainability and customized beauty solutions. Visitors to the Naked Poppy site can take an in-depth quiz to receive algorithmically generated suggestions for skincare and makeup products from brands that are “cruelty-free, ethically made, low environmental impact.”. The startup, launched in 2019, wants to sell “clean beauty,” and is doing the work to educate the customer about what that means. Naked Poppy’s “No List” details the ingredients that will never be included in the company’s products, as well as explanations about the potential hazards of each one.
The secret of its success: Naked Poppy co-founder and CEO Jaleh Bisharat has more than two decades in marketing, some of which was as Amazon’s VP of marketing. Her co-founder Kimberly Shenk was a data scientist in the U.S. Air Force before lending her talents as Director of Data Science for Eventbrite. Their tech know-how is supported by their market savviness: Naked Poppy’s debut original product was an on-trend liquid eyeliner. With the marketing prowess to reach customers with a message of cruelty-free, clean beauty, and the data science to put the right products in their hands — Naked Poppy is poised to topple legacy brands.
It’s an exciting time for our industry as beauty moves towards a more personalized, sustainable future. These brands will be leading the way, and we can’t wait to see where they take us.