Picture this scenario: A regular client comes into your salon, gets a trim and a color treatment, and as the stylist is finishing up, they ask the client if she’d like to purchase any product before she leaves. She politely declines, pays for her service, and walks out the door.
Sound familiar? Your goal as the salon owner is to move more product, but what can you do? The stylist tried to upsell the client, but she simply wasn’t interested. Your stylist did all they could, right?
Not necessarily. While your stylists should definitely be trained to ask clients if they’d like to purchase any products, our data shows that there’s a better way to make that sale.
We recently surveyed more than 800 consumers throughout the US to ask a number of questions about their preferences, attitudes and behaviors when it comes to visiting their local salon or barbershop, and one of the areas that they provided some illuminating insights on was what factors make them want to purchase a product at a salon or barbershop.