Though it later became a staple of femme beauty, makeup was originally used just as much by masculine members of society. From Egyptian kings to French royalty, makeup was a must-have for men, until societal changes made it a mark of the elite and frivolous.
Times have thankfully changed and makeup has found its way back into the vocabulary of masculine beauty. New makeup brands focused on male and non-binary customers are exploding onto the scene; even investors have begun to take note. If you're curious about the trend (or ready to test-drive a few products) here's a roundup of our favorites.