Industry • Best Practice
Choosing Massage POS Software: A Guide for Savvy Wellness Businesses
Dec.15,2022By Boulevard Staff
These massage POS software features simplify and optimize your tech stack with excellent industry-specific capabilities
It’s something you’ve handled a million times, or at least it may feel that way: a massage session comes to an end and the client is ready to pay. The employee opens the POS system and selects the service provided. The system then calculates the total for that particular service, and the employee presents the customer with the total. The customer is (usually) prompted to leave a tip, they tap or swipe their card, and the payment is processed.
Sounds simple, right? It is. But modern massage POS software solutions offer much more than item selection and payment processing capabilities. Many of the most widely used POS systems offer integrated point-of-sale, scheduling, marketing, data analytics, inventory control, and customer relationship management (CRM) functions. These full-service systems allow owners to better track business needs, increase sales, cut down on manual labor, and most importantly, provide great service to customers.
What is massage POS software?
Massage POS software is an application or suite of applications that enables massage businesses to process customers’ payments and track sales for services provided in-clinic. However, the modern POS system is no longer just a point of sale. By choosing a full-featured massage POS software solution, you can simplify your tech stack and streamline business operations. Tech solutions that are complex but uncomplicated can increase your clinic’s efficiency, improve customer satisfaction, and help your business thrive.
What are the best POS software features for massage therapy clinics?
There are many factors to consider when researching tech solutions for your massage therapy clinic. Does the massage POS software address your business’s pain points? Will it improve the client experience? And will it play nicely with the tech you already have in place (or, alternatively, can it replace that tech)?
Building a great tech stack is a major investment — it requires funds, time, and stakeholder buy-in. Still, it's worthwhile. A single automation or process update can be the key to scaling services or growing into a new vertical. We talk more about the interplay of tech solutions for beauty businesses and provide concrete steps to design yours in our guide to Building Your Beauty Tech Stack, but in short, the best massage POS software is feature-rich, easy to use, and meets the specific needs of the massage industry.
In seeking best-fit tech solutions, massage therapy clinics should select either industry-specific software or generic software with industry-centric customization options. Here are some features to watch out for:
All-in-one payment support
The first thing your payment solution needs to do is process payments — a shocker, we know! But the key differentiator for this fundamental task is bringing all the transaction types you support into one system: credit cards, debit cards, gift cards, Apple Pay, Google Wallet, Venmo, and maybe even cash if your clients still prefer that papery feel. This also presents an opportunity for managing payments in ways that are convenient to customers and stylists alike. For example, storing payment details for cardless checkout lets staff close out appointments from their phones, freeing up front desk lines.
Payment is the last stage of a customer service journey that begins from the moment of booking, and no less important than any of the stages that precede it. That’s why your POS should integrate fully with other aspects of your business, such as client profiles, appointment scheduling, and product recommendations.
Your POS system should be intuitive and easy to use — both for customers making payments and for the staff setting them up. Lessening the technical hurdle means helping more of your staff handle this part of the customer journey with less need for lengthy training or frustrating waits. When the technology handles the payment details behind the scenes, the team can focus entirely on supporting each client.
And ease-of-use doesn’t just apply to therapists — owners and managers benefit when they don’t need to juggle complex or incompatible systems. When researching platforms and completing demos, remember how quickly your current tasks might be completed on each system, especially if it can take some tasks that formerly fell on you off your shoulders.
Along with the primary consideration of completing transactions, POS software must also address security. Since most payments are digital — completed through a card or an app — everything must be verified and secure. Otherwise, you’re not just putting your finances at risk but also your client’s personal and financial data.
The good news is these kinds of protections can come expert-certified for peace of mind without the headache. Boulevard, for example, is a certified PayFac (payment facilitator), which grants our partners access to highly secure credit card transactions backed by a custom-built fintech system.
Managing payments isn’t just about collecting revenue. What about distributing paychecks? Or scheduling rent? Or paying an independent contractor? Handling all these financial tasks separately can quickly become a burden, so look for a solution that bundles multi-merchant and partner payments in, too. They should be automated, easy to schedule, and immediately accounted for in regular reports.
Real-time dashboards and reporting
For businesses, the work isn’t finished once payment is complete — there’s still back-office bookkeeping and operational accounting to consider. That’s why the best POS software includes real-time dashboards and reporting capabilities. These tools are vital for owners and managers who want to optimize appointments, project growth, or check on how the business is progressing. Reports can cover more than transaction data, and the best solutions can also account for employee performance, product sales, and appointment frequency, among other factors.
Even if you only need basic payment collection features, processing can’t be an afterthought. Modern massage businesses must be able to process debit and credit card transactions, ensure security, and a host of other details. Our POS offering — Boulevard Duo — takes the headache out of payments with an all-in-one solution perfectly tailored for wellness businesses, and it’s built to seamlessly integrate with the rest of our high-end tech stack.
Want to modernize your massage business’ processes for a more effective workflow from top to bottom? Read our guide to Building Your Beauty Tech Stack today.