There’s no doubt that the beauty industry has embraced a more inclusive idea of what beauty means in recent years. The trend itself has been called the Fenty Effect, since superstar Rihanna’s makeup brand launched in 2017 with a line of 40 foundations ranging from the lightest to the deepest of shades. Consumers responded with enthusiasm, engagement, and long-term loyalty, and the industry has been racing to ramp up to true inclusivity ever since.
One of the reasons Fenty Beauty’s interpretation of inclusive beauty was so successful was that the company provided a real-life solution to actual customer concerns. Beauty brands that successfully identify and cater to underserved demographics will see results while making a marked difference in customers’ lives. According to research conducted by CB Insights, inclusive beauty is a high-momentum trend, so there’s no time to waste.
Today's consumers are no longer willing to force themselves into an unattainable beauty ideal, so it’s high time for brands to reflect this paradigm shift and support the new definition of beauty. Here are just a few ways you can refresh your menu of salon or spa services to take a stand for inclusive beauty: