At one time, personalized beauty services referred to something you received in-person, such as product recommendations or treatment advice. Today, that’s no longer the case — digital technologies like AI are so advanced they can generate custom recommendations by analyzing personal data. And with COVID-19 limiting in-person service opportunities, these features are increasingly necessary.
There will always be a place for the one-on-one relationship between a stylist and a client. But what about shopping for products online that you can’t sample beforehand? Or if you’re buying a gift for someone and aren’t sure where to start? That’s where AI allows for a personalized beauty revolution that makes it easier for anyone with an internet connection to find precisely what they need.
In this article, we’ll take a closer look at some of the AI technologies and trends that guarantee AI will play a role in how we shop for beauty products.