People • Best Practice
Jan.31,2022By Boulevard Staff
Introduced in the second season of the NBC hit comedy series Parks and Rec, Galentine's Day is an unofficial holiday celebrated by women every year on February the 13th. The perfect respite from the season of romance, the holiday gives women a chance to bond with their closest friends and celebrate their connection.
For beauty businesses, Galentine's Day is also an ideal time to honor their female clientele with special deals. Looking for inspiration? This post will share friendship-themed promotion ideas that will help your beauty business make the most of the holiday.
If you go with the “book with a friend, get X% off” promo, keep in mind that calibration on the discount depends on your aim. Do you want to drive new clients to your salon with this promotion? Or are you looking to reward your existing clientele? For the latter, you can use discounts in the 10% to 25% range, as they won’t need a huge push to drop by. However, it’s probably a good idea to bring out the big guns if you want to win new business.
And what are the “big guns”? 50% is a good benchmark.
When developing these kinds of offers, consider using salon management software that makes the process easy. Boulevard’s Offers makes creating custom promotions a snap, and the product has some advanced features — like Dynamic Pricing — that will take your deal game up a notch.
Two for the price of one is a classic, and the promotion works perfectly with the Galentine's Day theme. The deal makes the most sense if it's connected to services, but you can also choose to extend it to cover products as well — especially if purchased during the appointment. Just be savvy when deciding what you want the promo to include, as such a heavy discount practically guarantees a less than ideal margin on the actual transaction.
But that sacrifice comes with an upside, as the deal definitely packs a punch. Your clients — old and new — will rarely be anything short of thrilled with the discount. This means you likely score some prized word-of-mouth advertising off of the promotion, the holy grail of all marketing endeavors.
Another clever way to celebrate this unofficial holiday is through a loyalty point promotion. You can award your clients with a significant number of loyalty points — relative to your system — when they successfully refer a friend to your services. Like we mentioned above, you’ll want to reward generously when you’re aiming to capture new clients, so don’t skimp on the points if you’d like to create a real impact on your business.
If you don’t have a loyalty program up and running yet — or you’re not happy with your existing one — give Boulevard’s Loyalty Program app a spin. Just like Offers, our Loyalty Program makes designing and launching a new program a no-hassle affair. And the app keeps track of everything once you’ve got your system up and running, helping you separate the winning promos from those that drag down your bottom line.
Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today.