The Self-Care Client Report 2026: Uncovering What Truly Matters
The self-care industry has always been personal, but client expectations have never been higher. What truly drives loyalty and sets top businesses apart? We surveyed thousands of consumers nationwide to uncover what today’s clients value most. Download the report to explore the data and discover key takeaways to help you stand out and grow in 2026.
Download the report to learn key stats such as:
67% of Gen Z walked away from a business entirely because the booking flow was too clunky
66% of consumers say remembering their preferences is a key factor in earning their loyalty
53% of consumers want to lock in their next appointment before leaving the salon or spa
And so much more
Related Posts

Buried Value: How To Find Hidden Revenue With Reporting Tools
Looking for revenue hidden in your ledger? We can help you find it. Read this article to learn how reporting tools can improve profits.
Read Article
How to Make Your Beauty Business a Safer Space for LGBTQ+ Clientele
This article explores three ways beauty businesses can invest in inclusivity and create safer spaces for LGBTQ+ clientele.
Read Article
3 Growth-Oriented Salon Promotions (That Don't Include Discounts)
You don’t have to devalue what your salon offers to create a great promotion.
Read ArticleHow to Become a Lash Tech: A 2026 Certification Guide
Learn how to become a lash tech by exploring licensing and certification rules, step-by-step requirements, kit basics, and tips to start booking clients.
Read Article
What Is an Esthetician? What Every Spa Owner (and Client) Should Know
Estheticians perform a variety of treatments on the superficial layer of skin. Learn more about what an esthetician is and the services they provide.
Read Article
A Case for Gender Neutral Pricing in Salons
Beyond products that we use in our everyday care regimen, the global movement to gender-neutral salon pricing is still getting the ball rolling.
Read Article
Elevating Self-Care: Strategies for Building a Memorable Client Experience
Providing an exceptional client experience can help you stand out in the sea of self-care businesses. Learn how to create one that’s unique to you.
Read Article
Barbershop vs. Salon: What's the Difference?
Caught up in barbershop vs salon research to find your next cut? This quick and easy guide breaks down where to go for what.
Read Article
5 Steps to Start Your Own Spa Business
Planning to start your own spa business? Read these five tips to hone in on what’s important and build for success with less stress.
Read Article