When former anesthesiologist Jana Brewer founded XO Aesthetic Refinery in Louisville, Kentucky, she set out to combine world-class medical aesthetics with the warmth of southern hospitality. To scale that vision, XO turned to Boulevard’s automated text and email marketing—streamlining operations, personalizing outreach, and driving measurable growth. By replacing a clunky third-party system with Boulevard’s integrated platform, Brewer and her team launched targeted campaigns like Fill Slow Days, birthday reminders, and event promotions that have generated as many as 300 RSVPs. The results speak for themselves: higher revenue, stronger retention, and more completed appointments, all powered by consistent, instantly actionable communication. Download this Boulevard's Best Spotlight to learn more!