Announcement • Product Release

Boulevard Platform Updates: November 2021

As the holiday season is now in full swing, we’re excited to share what Boulevard has worked hard on in November! We released our new Shopify app for all your e-commerce needs, customizable reminder email and SMS timing, and more. Read on to learn about everything new in Boulevard last month.

Sell online and unlock revenue with the Shopify App

Just in time for the holiday gifting season, simplify selling products online with Boulevard’s Shopify app! Sync all your products and gift cards between your Boulevard point of sale and your Shopify storefront to better manage inventory and create a seamless, consistent client experience online and in-store.


How does it work?

  • Install the Shopify app from your Boulevard dashboard.

  • Easily map your Shopify products and storefronts to your Boulevard products and locations. Have a product warehouse? We can map to that too!

  • Sell Boulevard gift cards* that can be redeemed in-store or on your Shopify storefront.

  • Sync inventory quantities and gift card balances to know where you stand at all times.

  • Keep reports aligned to avoid any confusing discrepancies.

*Partners must have Shopify Plus to sync gift cards with Boulevard.

The Boulevard Shopify app is only available to partners with Premier and Enterprise subscriptions. Essentials subscribers - to utilize the app, please reach out to to upgrade your subscription today.

Customize when email and SMS reminders are sent

Automated reminders are the best way to get clients in the door and prevent no-shows. Now, you can adjust how far in advance your business sends email and SMS appointment reminders.


Reminders will continue to send at 8:00 AM PST/11:00 AM EST for email and 2:00 PM PST/5:00 PM EST for SMS, but this new setting allows you to select which day to send reminders in the 5 days leading up to a scheduled appointment. Navigate to the Details section of your Manage Location settings to customize this timing.

Important note: Adjusting the timeframe will impact your existing reminder schedules. Therefore, we recommend you coordinate any changes on a day you are closed or have limited appointments. For example, if I wanted to change my reminder timing to 3 days when it is currently 2 days before appointments, I can make the adjustment in the morning 2 days prior to a day my business is closed. This way, I am certain my clients will receive reminders following the closure of my business.

Manage recent cancellations

It’s now easier than ever to find and manage recent cancellations. First, navigate to your recent cancellations list from the top right-hand button of the Front Desk or Calendar View. Now, you can search and filter cancellations by categories like date of cancellation, date of appointment, staff name, the reason for cancellation, and more.


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