4. Your online presence counts, too
While the advent of the internet has been a great equalizer in many ways, it also reflects all the same unconscious biases and barriers that negatively impact people offline. For instance, is your website formatted to work well with screen readers? Do your social media posts with images include descriptive text so people who can't see the images can still be part of the conversation? These are just a few of the questions you need to keep in mind as you try to create a more accessible business from top to bottom.
Fortunately, getting into the habit of writing alt text for posts and giving your website a screen reader shakedown can be relatively quick and easy compared to making physical changes to your location. In fact, it's further proof that promoting accessibility in your beauty business is at least as much about a continued mindset of thoughtfulness and outreach as it is about laying down specific guidelines for any given situation.
By taking these steps to ensure your beauty business is actually accessible, you'll have made a great start toward allowing your business to truly serve all of your community. It's always a sound investment to make sure your market is as broad as possible, of course, but it's also just the right thing to do. When we can all come together to feel good, nobody gets left out.