Ever heard of the January blues? It doesn’t just refer to the sudden change in your mood that you feel at the beginning of the new year. Even businesses get the blues, especially if they’re experiencing a new low point in sales.
The holidays are a busy time. Americans have been known to spend billions of dollars during the holiday season, and the aftermath can be hard on businesses. You see an uptick in sales during the fall that continues on through to the end of the year, only to experience a steep decline in business in January. What can you do to keep the sales momentum going between holidays? We’ve got some ideas.