5. Create a loyalty program
One of the best ways to maximize your spa’s revenue is to focus on your loyal clients and reward them for their allegiance to your business by offering a loyalty program.
There are many different ways in which a loyalty program can help you do this:
Product. Set up your loyalty program so that for every purchase made, your clients earn points that they can then redeem to use for future purchases. Allow them to get these points by booking services, but also by purchasing products in your spa.
Add-ons. As we mentioned above, add-ons are a must for your spa’s revenue, and they become increasingly important with a loyalty program. By offering extra points for add-ons, you are making the client’s experience even better, and rewarding them with a bonus.
Booking. Repeat visits don’t come nearly as frequently for a spa as they do for other beauty businesses. You may want to consider offering points to your loyal customers who book their next appointment before leaving the spa. This will increase your booking rates and also give your clients an incentive.
Tiers. You may want to create tiers in your loyalty program that give clients access to even more exclusive deals and rewards. One great example of this is Sephora. This company has multiple levels in their rewards program, and the higher you are in the program, the bigger the discount you get and the earlier the access to sales and other events.
Though a loyalty program may sound like a big headache, it can be a piece of cake when you have the right software like the Loyalty Program app from Boulevard. This app helps you increase client retention, which means higher revenue. It does this by keeping all of the client information in one place, and by making it easy to track every point earned on the client profile, regardless of which spa location they visited. In addition to that, this app shows you the deets on how your program is performing and if there are any liabilities that you may need to pivot on.
Your spa may not be leading the pack when it comes to the average day spa revenue — yet. With a bit of thoughtful planning and willingness to adapt, however, your numbers will soon be on the rise.