Your medspa already has a social media presence — now it’s time to grow. Discover how to make better content with expert tips from Holly Tannella.

Want to grow your medspa’s social media presence? Expert esthetician and TikTokker Holly Tannella offers her unique insight on how to drive growth through consistency and authenticity. Learn more inside. #medspa #socialmedia

Skin Care, Social Media, Success: How to Leverage Your Medspa's Online Footprint

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News. Trends. Hot takes. Explore the world of Boulevard. Access helpful articles, how-to guides, real-life success stories, customer videos, and so much more. 

Boulevard Resources - Guides, Success Stories, Videos

With clients like Julia Roberts and Pink, Michelle Saunders is a master manicurist. Learn more about her modern approach to running a self-care business.

Her work has graced the pages of high-fashion editorials and runways — and the hands of some of the biggest stars on the planet. Learn how Michelle Saunders became a master manicurist and figured out how to evolve with the self-care industry.

Behind the Look: How Manicurist Michelle Saunders Nails Editorial Aesthetics

Looking for salon retail ideas? These smart strategies can help you boost sales.

No one likes a hard sell, so how can salon owners boost retail revenue without alienating clients? These five strategies will guide you toward increased sales and a booming retail business.

5 Ways to Sell More Salon Retail Products

Learn how celebrity manicurist Michelle Saunders is shifting her business model to match the changing times — and how the right software makes everything more manageable.

The self-care industry is changing, and business owners need to evolve along with it. Learn how one pro is adapting in this guest blog from Saunders and James nail salon owner Michelle Saunders.

How to Evolve Along With the Self-Care Industry by Michelle Saunders

Learn how to eke out greater salon profit margins with the tools and systems you might already have in our guide.

In the competitive salon industry, every dollar counts. Learn how to boost profit margins and drive long-term, sustainable growth in our guide. #salonbusiness

How to Improve Your Salon Profit Margin

Do you understand the inefficiencies in your medspa’s workflow? Read here to understand how technology is improving medspas and their teams.

Transform your medspa with smart tech! Automate workflows, optimize scheduling, and improve client communication for better results.

Empowering Your Medspa Team With Technology

Explore the first installment of Boulevard’s Best, a series offering concise industry benchmarks for busy self-care business owners.

In this first installment of Boulevard's Best, discover how top salons and medspas effectively leverage add-on services to boost revenue and client retention, with expert tips to help you stay competitive.

Introducing Boulevard’s Best: Bite-Sized Benchmarks for the Busy Business Owner

Discover how Great Many, a first-of-its-kind clinic based in NYC, is helping to demystify hair loss by offering holistic, personalized treatment plans.

Hair loss doesn’t have to be a taboo subject. We sat down with Michael Pollak and Steve Klebanow, founders of the Great Many hair loss clinic in New York City, to learn more about this first-of-its-kind self-care business.

Tackling Taboos Head-on: How Great Many Is Changing the Hair Loss Conversation

Discover key salon trends and statistics to help you navigate a changing industry and make your business as successful as possible.

Is artificial intelligence the next hot salon industry trend, or is it just more “AI washing?” Find out in our salon trends and statistics guide. #salonindustry #AI

20 Salon Trends and Industry Statistics You Need to Know

From Simone Biles to Sha’Carri Richardson, Black Olympians are showing off their natural hair with pride — no matter what the critics say.

Unprofessional. Unkempt. Distracting. Black athletes have long been subject to criticism of their natural hair, and at the 2024 Paris Olympics, they’re ready to reclaim their crowns.

Simone Biles stretches at the Paris 2024 Olympics.

Crowning Glory: Black Olympians Embrace Natural Hair on the World Stage

Build a successful network in self-care by identifying your peers, attending industry events, joining professional organizations, and meeting people online.

Networking is an important business strategy in the self-care industry. But it’s also a way to share knowledge, build friendships, and foster a sense of community. #selfcare #networking

Building a Network: How to Connect with Industry Leaders and Peers

Almost all consumers make decisions based on reviews and testimonials. Here’s how to leverage that positive feedback about your business.

Never underestimate the power of the client testimonial. Whether it’s a social media shoutout or glowing online review, here’s how to foster more of that praise — and turn it into marketing gold.

A happy client checks out after a self-care service.

The Power of Testimonials: Transforming Client Experiences into Success Stories

In this AmSpa presentation, Skya Jones shared several ways medspas can prepare for — and make the most of — expanding to new locations. Read the takeaways here.

Expanding your #medspa to a second location can be a huge revenue boost, but there’s a lot you need to nail. Boulevard Education Manager Skya Jones shared plenty of advice in a recent AmSpa #webinar, and you can read the key takeaways here.

The Growth Blueprint: Strategic Expansion for Medspas

Medspas are evolving to offer inclusive and diverse self-care solutions for everyone. Read here to learn about the myths, services, and trends transforming the medspa industry.

The medspa industry is transforming to embrace inclusivity and diversity, offering tailored services for men, people of color, and LGBTQ+ individuals. Discover how these wellness centers redefine self-care and provide holistic treatments for everyone.

The New Medspa Client: Embracing Diversity in Self-Care

Discover why savvy self-care brands are replacing paid influencer partnerships with educational content on social media right now.

What do you think is a better social media strategy for self-care brands: influencing or educating? We say education is a stronger approach. Learn why in our latest blog:

De-Influencing Self-Care: How to Emphasize Education Over Influence

Discover how Alex Pardoe, known online as Alex Pardashian, rose to fame as a salon owner and hair extension expert.

By the age of 25, Alex Pardoe was making $280,000 as a salon owner and stylist. A year later, COVID hit. How did the celebrity hair expert weather the storm? We’ve got the story in the latest Behind the Look.

Behind the Look: Alex Pardoe Colors His Way From the Motor City to Beverly Hills

Here’s how investing in the right salon management software streamlines operations and helps salon owners reach their growth goals.

Between mentoring providers, managing schedules, and stocking supplies, running a salon is not for the faint of heart. Here’s how the right software can make administrative tasks easier and allow you to focus on the client experience.

Salon Management Software: The Complete Guide

Explore how Emma Wei and Craft Collective revolutionize salon culture with strategic hiring, exceptional client experiences, and engaging storytelling. Discover the keys to their success in creating a collaborative, innovative, and luxurious environment.

Discover how Craft Collective redefines client experience through innovative hiring and storytelling under Emma Wei's leadership. #SalonCulture #ClientExperience

The Art of Salon Culture: How Craft Collective Redefines Client Experience

Building an effective salon social media marketing strategy, along with a strong online presence, is an effective and authentic way to grow your self-care biz.

Social media marketing is an #authentic way to grow your brand, but which platforms are right for your salon? Our guide can help you figure out your strategy.

How to Develop a Salon Social Media Marketing Strategy

You’ve expanded your self-care biz to a second location. Here are some of the challenges of multi-location management and how the right software can meet them. 

#Selfcare professionals who’ve expanded into #multilocation management deserve a software platform that was built to help. Here’s how one can solve some typical problems that pros face in the field.

The Power of Multi-Location Management Software for Self-Care Businesses

Boulevard’s Jozlyn Miller shares critical insights for self-care business growth — and how technology supports every step of the journey.

Leap Into Success: Technology-Driven Growth

HAIR HAS NO GENDER™ is transforming the hair and salon industry by providing training and resources to create inclusive, gender-affirming spaces. Learn about their mission and how you can support their work to ensure every client feels loved and accepted.

How HAIR HAS NO GENDER™ is Helping Salons Create Gender-Affirming Spaces

Learn about the six key performance indicators (KPIs) your tech should be tracking and how they impact your business. 

Growing your business is about managing the numbers. Your tech should be helping you track these six key APIs. If it isn’t, it isn’t helping you grow.

Is Your Tech Worth It? 6 KPIs You Need to Know

Salon payroll doesn’t have to be a headache. Here’s how salon software with payroll features streamlines operations and saves time.

With full-time, part-time, contract, and commission-based employees, salon payroll can be a bit of a headache. The right software can make it easier — if it has comprehensive reporting that allows you to organize your data. Here’s how it works.

Why Managers are Investing in Salon Software with Payroll Features

The “clean girl aesthetic” is one of today’s most viral TikTok trends. Is it cultural appropriation? Learn why the look’s true origins are so important.

The TikTok trends that influence our culture came from somewhere. Let’s celebrate the Black and Brown style icons who pioneered the original “clean girl aesthetic”.

Celebrating the Black and Brown Women Who Did “Clean Girl” Style First

Keeping your stylists supplied and your shelves full presents a constant challenge for salons. Here’s how modern salon inventory management can help.

If your stylists are always running out of critical supplies, your #salon needs a better inventory management solution. Here’s how shearing-edge software can keep your business running smoothly and optimize your spending.

How to Improve Salon Inventory Management With New Software

Learn all about the mobile appointment booking process, and how you can leverage social media and search engines to provide a best-in-class salon experience.

With a smartphone in hand, your client can go from “I need a salon” to “I have an appointment” in less than a minute. Learn which features you’ll need in a mobile booking app. #salons #mobilebooking

The Rise of Mobile Appointment Booking in the Salon Industry

Boulevard is making client communications even easier with the addition of Text Marketing. Here’s what self-care business owners should know.

With an open rate of 98%, texting is an effective tool for self-care business owners. Boulevard’s Text Marketing makes it easy to engage clients instantly and directly with compelling SMS campaigns to increase revenue and retention.

Text Marketing Has Arrived! Here's Everything You Need to Know

Creating an inclusive self-care environment is an ongoing process. Here’s how your technology can help make your salon or spa more LGBT-friendly.

Everyone wants to feel welcome — but for marginalized groups, a sense of belonging doesn’t always come easily. Here’s how you can leverage your self-care business software to create a more welcoming environment for your LGBTQIA+ clients.

Inclusive Innovation: Elevate Your Self-Care Biz with LGBTQIA+ Inclusivity Tools

Learn how HairToStay aids cancer patients in affording scalp cooling treatments to prevent hair loss during chemotherapy. This nonprofit has raised over $6M, helping nearly 6,000 patients retain their identity and well-being. Join the cause today.

Hair loss from chemotherapy can be devastating for cancer patients. Learn how HairToStay is changing lives by making scalp cooling treatments affordable. Join us in supporting their mission to help patients retain their identity and well-being.

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