Self-care business funding without the inherent bias, credit checks, and complicated approval processes? It’s possible with Boulevard Capital.

Everyone needs a little help sometimes — especially if you’re a #selfcare business owner. Boulevard Capital provides equitable, fair funding without credit checks and compounding interest so our customers can grow their businesses the way they envisioned.

Introducing Boulevard Capital: Fair Funding That Lifts the Self-Care Industry

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News. Trends. Hot takes. Explore the world of Boulevard. Access helpful articles, how-to guides, real-life success stories, customer videos, and so much more. 

Boulevard Resources - Guides, Success Stories, Videos

Boulevard is happy to spotlight Beauty Changes Lives, a remarkable non-profit committed to empowering and supporting the next generation of self-care professionals and making beauty and wellness a first-choice profession.

Erasing Stigmas and Forging Futures with Beauty Changes Lives

Wondering how to start your own aesthetics business? Our guide can help you draft a business plan, find the right technology, and get the word out.

Aesthetic medicine is a booming industry. If you’re thinking about opening your own medspa or clinic, we can point you in the right direction — from the initial business plan to growing your online presence.

How to Start Your Own Aesthetics Business: The Complete Guide

The best EMR for aesthetic practice use can save you time and raise client satisfaction. Here are the features to find for success.

The second EMR revolution is already underway. Today’s solutions boost efficiency with modern features like customized templates. Here are the five most important ones for your #aestheticmedicine clinic.

How to Find the Best EMR For Aesthetic Practices: 5 Must-Have Features

More beauty business locations means more revenue, but it also means more noise. Cut through the chatter and find what matters with these reporting tips.

Running multiple locations multiplies the challenges of opening that first #beauty business. Here’s how reporting can keep you tuned to what matters.

4 Ways to Utilize Reporting For Your Multi-Location Self-Care Business

TikTok is an invaluable tool for self-care business owners. Here’s why you should be using it — and some tips for getting started.

Wolf cuts. Curtain bangs. Latte eyes. Skin flooding. Many of the biggest beauty trends come from TikTok — here’s why you should be there, too.

Why Your Self-Care Business Should Be on TikTok

Unlock the secrets to salon success with Jess Gonzalez. Learn how personalization, technology like Boulevard, and exceeding expectations drive sales and build lasting client relationships. 

Unlocking Loyalty: The Power of Personalized Client Experiences by Jess Gonzalez

There’s a self-care platform that truly cares about its customers, with fast and focused support and easy integrations. We know because we made it.

Your #selfcare business deserves a self-care platform that won’t leave you high and dry. Here are five ways our #customersupport experience is better than the rest.

Our Team Is Your Team: 5 Ways Boulevard Supports Customers

Jenna Perry’s skills with hair color turn heads and garner headlines. Here’s how she got her start and established herself as one of NYC’s premiere colorists.

Chloe Sevigny. Maude Apatow. Greta Gerwig. Emily Ratajkowski. Kendall Jenner. Find out how Jenna Perry’s balayage skills made her an in-demand colorist for the young Hollywood set.

Behind the Look: Jenna Perry’s Balayage Brilliance

Financial institutions are rife with gender and racial biases that disproportionately affect the self-care industry. It’s time to change the narrative.

Self-care business owners regularly run into discrimination when seeking additional capital. Let’s change the narrative.

It’s Time to Address Gender and Racial Disparities in Self-Care Capital Access

Before becoming Boulevard’s Senior Education Manager, Jozlyn Miller helped manage a thriving spa. These are the three things she wishes she had known back then.

Running a tight #beauty business means using every tool at your disposal. Boulevard’s Senior Education Manager Jozlyn Miller shares the three she wishes she’d known about back when she managed a spa.

3 Things I Wish I Knew When Managing a Spa with Boulevard's Jozlyn Miller

In the latest installment of Causes That Matter, Boulevard is happy to spotlight Project Beauty Share, a remarkable non-profit shining a light on the transformative power of beauty.

Restoring Dignity Through Personal Care with Project Beauty Share 

Here’s how to effectively leverage aesthetics advertising and bring new clients into your medspa.

Aesthetics advertising doesn’t have to be complicated. These five strategies will help you reach new audiences and turn them into loyal clients.

Become an Aesthetics Advertising Pro With These 5 Strategies

An aesthetic business plan is the first step to opening your dream clinic. This guide will walk you through it, from market research to financial projections.

If you’re starting an aesthetic clinic, you’ve already got vision. You just need a way to communicate that vision to investors. Use this checklist to build a #beauty business plan that works.

Writing an Aesthetic Clinic Business Plan? Follow This Checklist

Learn how to manage and grow a multi-location medspa business.

From ensuring a consistent client experience to how to analyze your performance data, our expert shares their tips and techniques on how to manage a multi-location medspa business. #MedspaBusiness #MultilocationManagement

5 Tips for Multi-Location Medspa Businesses

Wondering how to migrate your data as you move to new self-care business software? Here’s why the “less is more” approach may be best.

New #selfcare business software is a one-of-a-kind chance to give your business a fresh start on data. Here’s why you may want to think twice before you default to a full #datamigration.

Clean Slate or Full Plate? How Self-Care Businesses Migrate Their Data

The best aesthetic clinic software balances medical essentials with beauty biz excellence. These are the key features for aesthetic clinic management software.

Want to raise revenue? Give your clinic software a lift. This list of must-have features will make it easier to find the best software for your #beauty business.

A beauty business employee checks a client in on a tablet.

The Best Aesthetic Clinic Software: What to Know Before You Buy

As a colorist at Benjamin Salon in LA, Jess Gonzalez works with every color of the rainbow. Here’s how she got her start and created some of her iconic looks.

With clients like Billie Eilish and Barbie Ferreira, it’s safe to say that Jess Gonzalez is a go-to colorist among the Hollywood crowd. In our latest Behind the Look, find out how she got her start and the inspiration behind some of her most iconic looks.

Colorist Jess Gonzalez smiles while raising both arms in the air and wearing a vibrant green sweater.

Behind the Look: How Mastering Color Made Jess Gonzalez a Rising Star

Optimize your online presence and boost return on ad spend with these tried-and-true aesthetics marketing tips. Learn more inside.

With a market size of over $127 billion, capturing your client’s attention is more important than ever for growing your aesthetics business. Find out how inside. #aesthetics #adstrategy

An aesthetics patient wears protective eyewear while receiving laser treatment on their face.

Aesthetics Marketing: 5 Strategies to Grow Your Business

From “the Meg” to gold-infused products, Sally Hershberger is known for her effortlessly chic approach to hair. Here’s how the A-list stylist made it happen.

With clients like Cindy Crawford, Julia Roberts, and Meg Ryan — whose iconic mid-90s shag created a movement — Sally Hershberger is among the most sought-after stylists in the world. Learn more about her journey from party girl to haircare entrepreneur.

Sally Hershberger puts the finishing touches on a client's edgy shag.

Behind the Look: How “Effortlessly Sexy” Hair Made Sally Hershberger a Star

Running a medspa is hard. These 7 podcasts offer invaluable advice on all things aesthetics, from the latest in injectables to creating the best client experiences.

Ready to build your medspa empire? These podcasts have killer insights and invaluable advice from some of the best in the business.

A high-quality microphone hangs from its mount in the foreground, while a laptop, pair of headphones, and cup of coffee can be seen on a desk in the background.

Medspa Mastery: 7 Podcasts Sharing the Secrets to Success

Two-way SMS solutions help self-care business owners foster ongoing client relationships. Here’s how to find the right one.

Don’t settle for robotic, limited conversations with your clients. The right two-way SMS solution should be conversational and intuitive while streamlining processes — here’s how to find the right software.

Three text bubbles appear in the foreground of a person sitting on a couch with multiple pillows.

Two-Way SMS: 5 Features to Elevate Your Self-Care Business Communications

The right barbershop software streamlines operations and saves time — while the wrong choice could be a burden. Here’s how to find the best solution for you.

Opening your own barbershop is thrilling, but it also requires a lot of planning, tracking, and administrative time. You can streamline those processes with smart, feature-rich barbershop software — here’s how.

A client leans back in a chair and looks up at the camera while getting a haircut.

Running a Successful Business With Barbershop Software: The Ultimate Guide

Boulevard customers are always raising the bar for client experiences. From top-shelf comms to inclusive pricing, here’s how they make clients feel like stars.

Looking for more ways to wow your # self-care business clients? Consider the examples set by these standout Boulevard customers, who use cutting-edge tech to create a best-in-class client experience.

A client is walking into a room for a service, the provider is facing with their back to the screen.

Inspiring Excellence: 5 Boulevard Businesses Redefining Top-Tier Experiences

The DREAM Initiative is taking on racist beauty standards in aesthetic medicine. Here’s what you need to know.

“We’re not asking for change. We’re making it.” Learn how The DREAM Initiative is challenging Eurocentric beauty standards and working toward a more equitable future for aesthetic medicine. 

Driving Racial Equity in Aesthetic Medicine This Black History Month and Always

Consistent experiences foster loyalty and build deeper client relationships. Learn how self-care brands can create cohesion across multiple locations.

Designing consistent experiences is even harder for self-care businesses that span multiple locations. But the truth is there are plenty of ways to create consistency every step of the way. Learn how in our latest:

A woman lying on a pink-to-orange ombre backdrop.

How to Create a Cohesive Client Experience for Your Multi-Location Self-Care Biz

Attention, medspa owners! We’ve got the answers to your most pressing #HIPAA questions.

Attention, #medspa owners! We’ve got the answers to your most pressing #HIPAA questions. Here’s how to protect your clients’ sensitive medical data:

A woman receives a lip injection at a medspa.

HIPAA FAQ: What Medspa Owners Need to Know

Want to level up your ad game? Maximize the reach of your barbershop ads with these helpful tips.

Discover how to expand the reach of your barbershop ad campaign, develop an online presence, and maximize retention through personalization. #barbershop #advertising

Man prepares to shave a man's face brushes shaving cream onto his chin

Barbershop Ads: 7 Strategies to Promote Your Business

Searching for the right barbershop booking app? These features help save time, maximize profits, and deliver better client experiences.

Your barbershop scheduling software should do more than simply add blocks of time to a calendar. The right solution saves time and boosts profits — here’s how to find the best fit for your business.

A barbershop client leans back as the barber cuts his hair.

Enhancing the Client Experience Through Your Barbershop Booking App

The right barbershop POS should make your life easier. Here are the features to prioritize when you’re opening a shop or ready for an upgrade.

Whether your barbershop business is just starting out or an established neighborhood hotspot, the right POS can make your job easier. Here’s what to look for.

A point-of-sale system rests on a counter at a barbershop.

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