Learn how to manage multiple salon locations and grow your salon business. 

Your hard work and dedication have paid off, and now it’s time to grow your business. Part II of our Salon Manager’s Handbook focuses on providing you with the tips and techniques you need to manage a multi-location business. #MultiLocation #SalonLife

How to Scale Your Brand and Manage Multiple Locations Like a Pro

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News. Trends. Hot takes. Explore the world of Boulevard. Access helpful articles, how-to guides, real-life success stories, customer videos, and so much more. 

Boulevard Resources - Guides, Success Stories, Videos

Medspas are evolving to offer inclusive and diverse self-care solutions for everyone. Read here to learn about the myths, services, and trends transforming the medspa industry.

The medspa industry is transforming to embrace inclusivity and diversity, offering tailored services for men, people of color, and LGBTQ+ individuals. Discover how these wellness centers redefine self-care and provide holistic treatments for everyone.

The New Medspa Client: Embracing Diversity in Self-Care

Discover why savvy self-care brands are replacing paid influencer partnerships with educational content on social media right now.

What do you think is a better social media strategy for self-care brands: influencing or educating? We say education is a stronger approach. Learn why in our latest blog:

De-Influencing Self-Care: How to Emphasize Education Over Influence

Discover how Alex Pardoe, known online as Alex Pardashian, rose to fame as a salon owner and hair extension expert.

By the age of 25, Alex Pardoe was making $280,000 as a salon owner and stylist. A year later, COVID hit. How did the celebrity hair expert weather the storm? We’ve got the story in the latest Behind the Look.

Behind the Look: Alex Pardoe Colors His Way From the Motor City to Beverly Hills

Here’s how investing in the right salon management software streamlines operations and helps salon owners reach their growth goals.

Between mentoring providers, managing schedules, and stocking supplies, running a salon is not for the faint of heart. Here’s how the right software can make administrative tasks easier and allow you to focus on the client experience.

Salon Management Software: The Complete Guide

Explore how Emma Wei and Craft Collective revolutionize salon culture with strategic hiring, exceptional client experiences, and engaging storytelling. Discover the keys to their success in creating a collaborative, innovative, and luxurious environment.

Discover how Craft Collective redefines client experience through innovative hiring and storytelling under Emma Wei's leadership. #SalonCulture #ClientExperience

The Art of Salon Culture: How Craft Collective Redefines Client Experience

Building an effective salon social media marketing strategy, along with a strong online presence, is an effective and authentic way to grow your self-care biz.

Social media marketing is an #authentic way to grow your brand, but which platforms are right for your salon? Our guide can help you figure out your strategy.

How to Develop a Salon Social Media Marketing Strategy

You’ve expanded your self-care biz to a second location. Here are some of the challenges of multi-location management and how the right software can meet them. 

#Selfcare professionals who’ve expanded into #multilocation management deserve a software platform that was built to help. Here’s how one can solve some typical problems that pros face in the field.

The Power of Multi-Location Management Software for Self-Care Businesses

Boulevard’s Jozlyn Miller shares critical insights for self-care business growth — and how technology supports every step of the journey.

Leap Into Success: Technology-Driven Growth

HAIR HAS NO GENDER™ is transforming the hair and salon industry by providing training and resources to create inclusive, gender-affirming spaces. Learn about their mission and how you can support their work to ensure every client feels loved and accepted.

How HAIR HAS NO GENDER™ is Helping Salons Create Gender-Affirming Spaces

Learn about the six key performance indicators (KPIs) your tech should be tracking and how they impact your business. 

Growing your business is about managing the numbers. Your tech should be helping you track these six key APIs. If it isn’t, it isn’t helping you grow.

Is Your Tech Worth It? 6 KPIs You Need to Know

Salon payroll doesn’t have to be a headache. Here’s how salon software with payroll features streamlines operations and saves time.

With full-time, part-time, contract, and commission-based employees, salon payroll can be a bit of a headache. The right software can make it easier — if it has comprehensive reporting that allows you to organize your data. Here’s how it works.

Why Managers are Investing in Salon Software with Payroll Features

The “clean girl aesthetic” is one of today’s most viral TikTok trends. Is it cultural appropriation? Learn why the look’s true origins are so important.

The TikTok trends that influence our culture came from somewhere. Let’s celebrate the Black and Brown style icons who pioneered the original “clean girl aesthetic”.

Celebrating the Black and Brown Women Who Did “Clean Girl” Style First

Keeping your stylists supplied and your shelves full presents a constant challenge for salons. Here’s how modern salon inventory management can help.

If your stylists are always running out of critical supplies, your #salon needs a better inventory management solution. Here’s how shearing-edge software can keep your business running smoothly and optimize your spending.

How to Improve Salon Inventory Management With New Software

Learn all about the mobile appointment booking process, and how you can leverage social media and search engines to provide a best-in-class salon experience.

With a smartphone in hand, your client can go from “I need a salon” to “I have an appointment” in less than a minute. Learn which features you’ll need in a mobile booking app. #salons #mobilebooking

The Rise of Mobile Appointment Booking in the Salon Industry

Boulevard is making client communications even easier with the addition of Text Marketing. Here’s what self-care business owners should know.

With an open rate of 98%, texting is an effective tool for self-care business owners. Boulevard’s Text Marketing makes it easy to engage clients instantly and directly with compelling SMS campaigns to increase revenue and retention.

Text Marketing Has Arrived! Here's Everything You Need to Know

Creating an inclusive self-care environment is an ongoing process. Here’s how your technology can help make your salon or spa more LGBT-friendly.

Everyone wants to feel welcome — but for marginalized groups, a sense of belonging doesn’t always come easily. Here’s how you can leverage your self-care business software to create a more welcoming environment for your LGBTQIA+ clients.

Inclusive Innovation: Elevate Your Self-Care Biz with LGBTQIA+ Inclusivity Tools

Learn how HairToStay aids cancer patients in affording scalp cooling treatments to prevent hair loss during chemotherapy. This nonprofit has raised over $6M, helping nearly 6,000 patients retain their identity and well-being. Join the cause today.

Hair loss from chemotherapy can be devastating for cancer patients. Learn how HairToStay is changing lives by making scalp cooling treatments affordable. Join us in supporting their mission to help patients retain their identity and well-being.

Saving More Than Just Hair: How HairToStay Provides a Boost to Cancer Patients

How did Summer Layton open a successful medspa business with no previous self-care industry experience? Learn about the best practices that lead her there.

Despite having no industry experience, Summer Layton opened her own Richmond-area medspa in 2018. Years later, her business is thriving — and she’s learned a lot along the way.

10 Best Practices Self-Care Business Owners Can Apply Right Now by Summer Layton

Most POS software is designed for the retail storefront, not the salon. Learn how dedicated salon POS software can streamline operations and build loyalty.

Do you need dedicated salon POS software? Short answer: yes. The right platform goes beyond the register, helping you reach your revenue goals while delivering exemplary service. Here’s how.

How to Maximize Revenue and the Client Experience with Modern Salon POS Software

Learn how Pure Glow uses cutting-edge technology to revolutionize the sunless tanning industry in Sean Bock's article. Discover the innovative strategies behind their successful franchise expansion and how technology ensures premium client experiences.

Revolutionizing Radiance: How Technology Drives Pure Glow's Success by Sean Bock

Ready to grow your self-care business? Our guide will help you convert sole proprietorship to LLC in just a few months. Learn more inside.

Want to grow your self-care business, but you’re worried about shouldering additional risk? Converting to an LLC might be the best path forward. Discover how in our helpful guide. #selfcarebusiness

Grow Your Self-Care Business: How to Convert Your Sole Proprietorship to LLC

With the right salon scheduling software, you can boost worker efficiency and client satisfaction at the same time. These are the features to find.

Scheduling is the foundation of your #salon business. You need software that gets the most from your stylists without overworking them. These six features will empower you to do just that.

What to Look For in Modern Salon Scheduling Software

Read about four creative, data-driven strategies to find success for your salon in this guide from Boulevard’s senior education manager Jozlyn Miller.

Every #salon is unique, and there’s no one path to success. That’s why Boulevard Senior #Education Manager Jozlyn Miller put together this guide to four highly creative and adaptable strategies you can use to grow your #selfcare business.

Navigating Salon Success with Creative Strategies

Discover ways to use your Google Business Profile to enhance your search rankings in our guides.

Your Google Business Profile is one of the most important tools at your disposal for enhancing your client acquisition efforts. Get the most out of it with our guide. #SEO #Google 

Tips for Optimizing Your Self-Care Google Business Profile

How can you create the perfect salon experience? It all starts with understanding your clients’ motivations and giving them personalized service.

There’s more to running a successful salon than hiring your team and buying equipment. To build long-term client relationships, you’ll need to understand the psychology behind their purchasing decisions — our blog will show you how.

The Psychology of a Positive Salon Experience: Understanding Client Expectations

Stylist to the stars. Entrepreneur. Community builder. Jen Atkin wears a lot of hats as one of the world’s most influential stylists — here’s her story.

How did Jen Atkin go from sheltered Salt Lake City kid to globetrotting A-list stylist and entrepreneur? It all started with a dream… and Dave Matthews.

Behind the Look: Jen Atkin’s Journey From Celebrity Stylist to Industry Mogul

Boulevard is happy to spotlight Beauty Changes Lives, a remarkable non-profit committed to empowering and supporting the next generation of self-care professionals and making beauty and wellness a first-choice profession.

Erasing Stigmas and Forging Futures with Beauty Changes Lives

Wondering how to start your own aesthetics business? Our guide can help you draft a business plan, find the right technology, and get the word out.

Aesthetic medicine is a booming industry. If you’re thinking about opening your own medspa or clinic, we can point you in the right direction — from the initial business plan to growing your online presence.

How to Start Your Own Aesthetics Business: The Complete Guide

The best EMR for aesthetic practice use can save you time and raise client satisfaction. Here are the features to find for success.

The second EMR revolution is already underway. Today’s solutions boost efficiency with modern features like customized templates. Here are the five most important ones for your #aestheticmedicine clinic.

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