Boulevard Named to GGV Capital’s 2023 SMBTech 50

Recognized for second consecutive year as it continues to disrupt the self-care market with industry’s first and only client experience platform

LOS ANGELES – April 24, 2023 – Boulevard (, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced that it was named to the 2023 SMBTech 50, an annual list created by GGV Capital in collaboration with Crunchbase and 27 venture capital firms to celebrate private, venture-backed technology companies seeking to make a significant impact on small and medium-sized businesses (SMBs). Launched in 2022, GGV Capital’s SMBTech 50 demonstrates both the breadth and depth of the sector and the enthusiasm of venture capital investors for these companies. This is Boulevard’s second consecutive appearance on the prestigious list.  

“We’re honored to again be recognized by the venture capital community and are incredibly grateful for the support it provides not only to Boulevard but the entire startup ecosystem,” said Matt Danna, co-founder and CEO, Boulevard. “We are especially proud to be recognized for supporting the SMBs who make up the heart of the self-care industry, and we are committed to ensuring that these far-too-often-overlooked businesses have the modern technology they need to continue thriving.” 

Small businesses are the engine that drives the U.S. economy. According to McKinsey & Company, the more than 30 million small businesses in the U.S. are responsible for 44% of the country’s GDP, roughly half of its employment opportunities, and over $180 billion in annual technology spending. The U.S. is seeing a renaissance of small business and entrepreneurship, with more than 10 million new business applications submitted in 2021 and 2022, according to census data

Against this backdrop, more than 200 companies were nominated and voted on by top SMBTech venture capital investors to create the SMBTech 50, which represents a mix of early, growth, and late-stage private companies.

“Public companies in the SMBTech space have grown from just a few billion dollars of market cap to more than $500 billion over the last decade,” said Tiffany Luck, Partner at GGV Capital. “Every year, we put together this list of top private companies, and we are blown away by the level of innovation, growth, and impact they are making on the SMB economy. Congratulations to all on making this year’s list.” 

Placement on the 2023 SMBTech 50 is the latest in a string of accolades Boulevard has garnered in recent months. The company was ranked number one on LA Inno’s inaugural “Startups to Watch” list for 2023, while also being named one of “LA’s Hottest Startups for 2023” by dot.LA. Boulevard also recently made its first-ever appearance on the Deloitte Technology Fast 500™ in late 2022, ranking 54th overall with a nearly 3,200% growth rate for the period spanning 2018 to 2021. 

That growth is a testament to the value customers receive by leveraging the industry’s first and only client experience platform specifically designed to meet the unique needs of the self-care industry. Boulevard is trusted by more than 30,000 professionals in more than 2,500 self-care businesses across the U.S., including hair salons, face and body treatments, medspas, barbershops, and nail salons. 

About Boulevard

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons and spas across the nation by delivering the world-class technology and genuine, human, personable service they deserve. To learn more, visit

About GGV Capital

GGV Capital is a global venture capital firm partnering with founders to build category-leading companies around the world. Focused on multi-stage, sector-focused investments, GGV manages $9.2 billion in investments across the U.S., China, Southeast Asia, Israel, Latin America, and India. Founded in 2000 with roots in Singapore and Silicon Valley, GGV has backed more than 500 companies, including Affirm, Airbnb, Alibaba, BigCommerce, Boss Zhipin, Bowery Farming, Brightwheel, Drata, Electric, Grab, HashiCorp, Homebase, Keep, Odeko, Opendoor Technologies, Peloton, Poshmark, Slack, Slice, Square, StockX, Wish, XPeng, Zendesk, and more. More information can be found at and @ggvcapital.