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Business is better
with Boulevard

Shopping for software shouldn’t be so hard. Make every moment matter with Boulevard - the premier client experience platform purpose built for self-care businesses.

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.

  • Capterra Best Value 2025
  • Software Advice Best Customer Support 2026
  • G2 Easiest Setup, Fall 2026

Boulevard is built for businesses with:

  • Centralized
    front desk

  • Business
    website

  • Multiple service
    providers

Eliminate scheduling gaps. Drive more add-ons and upsells. Book clients directly from Facebook, Instagram, and Google.

An upcoming appointment notification in Boulevard

Keep clients coming back with two-way texting and automated marketing. Build your brand with custom memberships, loyalty programs, and gift cards.

Client retention messaging in Boulevard

Get the best-in-class support you and your team deserve. From onboarding to growing your brand, our support team scales with you.

The Boulevard support team
An upcoming appointment notification in BoulevardClient retention messaging in BoulevardThe Boulevard support team

Get results, not excuses

More services booked
16%
Fewer no-shows & late cancellations
71%
More retail sales
18%
More gratuity from clients
24%

1 Average impact T+90 days after switching to Boulevard


Expect more from your software.
See why Boulevard is different.

  • Smoother
    Scheduling

  • Smarter
    Marketing

  • Easier
    Payments

  • Better
    Support

  • Faster
    Workflows

  • Sharper
    Reporting

Our goal is simple

Helping you and your business become wildly successful and reach your goals.

Boulevard client notes, appointment stats and upcoming bookings around a smiling clientBoulevard client notes, appointment stats and upcoming bookings around a smiling client
  • There was no competition. I knew we needed Boulevard in our Salon. As soon as I saw it work, how easy it was... they nailed it. I love this company.

    Adriana Tesler,
    Tesler

  • Boulevard is the operating system of our studio and a true partner... Boulevard continues to improve, and we get support at lightning speed that blows the competition away!

    James Bohan-Pitt,
    Glow Up Studio

  • Boulevard has been the most intelligent booking system that I’ve ever worked with and I’m so happy we’ve made the switch!

    Isabel C.,
    1016 Salon

AI that works for you:

  • AI-receptionist

    Support your front desk, 24/7

    Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.

  • AI-driven booking

    Optimize your calendar with predictive booking

    Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.

  • AI-powered marketing

    Let AI write and design for you.

    Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.

Frequently Asked

Boulevard is a business management software built for appointment-based beauty and wellness businesses. It helps manage the entire client journey, including online booking, client management, payments, marketing, messaging, and reporting.

Boulevard plans start at $159/month per location for salons and spas and $199/month per location for medspas for monthly billing, with a 10% discount for annual billing. Additional features and add-ons are available. Our team can walk you through the options and help you build the right solution for your business.

While some lower-cost tools focus primarily on appointment booking, Boulevard is designed to support your entire business. Your subscription includes tools for booking, payments, client management, marketing, messaging, reporting, and operations, all working together in one platform.

Every plan includes a set amount of free monthly text messages, with additional usage messaging available. Payment processing rates start at 2.65%, and eligible businesses can lower costs to as low as 1% through Boulevard Offset. Our team can walk you through any additional fees so you know exactly what to expect.

Our onboarding team helps create a plan that works for your timeline. From implementation and training to data migration support, we help reduce the lift on your team so you can focus on your clients and business.

The onboarding team will work with you to determine what information can be transferred and help create a migration plan. Depending on your current system, data migration may include client information, appointment history, notes, service records, and sales data.

Boulevard is built for reliability and maintains 99% or higher platform uptime, backed by robust security, infrastructure, and continuous monitoring to help prevent outages. In the rare event of a service interruption, our team actively communicates updates and works to restore service as quickly as possible.

Boulevard currently offers annual agreements, with both monthly and annual billing options available. Businesses that choose annual billing receive a 10% discount.

A Boulevard customer looking ahead

Software can be stressful

We’re here to make the process as pain-free as possible. Book a personalized demo to see why Boulevard is right for you.

Built to relieve stress, not create it.Book a demo now!

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.