NewMeet Beau, your new AI receptionist. Give every caller an answer while your team delivers exceptional service.

Get booked.
Grow revenue.
Keep clients.

Boulevard turns everyday operations into revenue-boosting opportunities. From AI-powered scheduling to seamless checkout, you’ll see the difference where it counts—your bottom line.

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  • Capterra Best Value 2025
  • Software Advice Best Customer Support 2026
  • G2 Easiest Setup, Fall 2026

Why switch to Boulevard?

Pay for better software. Get priceless results.

  1. 1.

    Smart, seamless online booking unlocks revenue, boosts staff productivity, and improves retention.

  2. 2.

    One platform, everything you need to manage, market, and grow your business.

  3. 3.

    Save time and automate time-consuming tasks to focus on what matters most: your clients.

  4. 4.

    Increase profits by sharing credit card fees with clients. Keep up to 99% of product and service sales.

See why the industry’s best run on Boulevard

  • Spoke & Weal
  • Skin Spa New York
  • Peachy
  • Miami Skin Spa
  • Matthew Morris Salon and Skincare
  • Plump
  • RUMA Aesthetics
  • Rudy’s

The impact of switching to Boulevard

More services booked
16%
More retail value
18%
More gratuity from clients
24%
Fewer no-shows & late cancellations
71%

1 Average impact T+90 days after switching to Boulevard

The Boulevard difference

Features

Boulevard

Them

No friction online booking system
that earns you compliments, not complaints

Included
Not included

AI Precision Scheduling™
keeps your staff organized and calendar stacked

Included
Not included

AI Receptionist
answers calls, questions, takes messages, and drives bookings

Included
Not included

Automated client referral program
fuels organic growth on autopilot

Included
Not included

Offset credit card rates
with clients and keep more of what you make

Included
Not included

Clinical documentation, streamlined
with ePrescribe, forms, charting, and photo gallery, all in one workflow

Included
Not included

Advanced customizable reporting
combines visual dashboards and detailed analytics for smarter decisions

Included
Not included

Pre-built automated campaigns and marketing blasts
drive bookings while boosting client retention and loyalty

Included
Not included

Flexible integrations
with Google, Instagram, Facebook, QuickBooks, and more

Included
Not included

Fastest growing platform. Voted “best value”Fastest growing platform & voted “best value”
by our customers.

They’re loving the switch, and you will too

  • Inc. 5000 America’s Fastest-Growing Private Companies
  • Capterra rating: 4.6 stars
  • Capterra Best Ease of Use 2025
  • GetApp Best Functionality & Features 2025
  • G2 Easiest To Use, Fall 2026
  • G2 High Performer, Fall 2026
  • G2 Users Most Likely To Recommend, Fall 2026

Don’t take our word for it—take theirs

Real stories. Real results.

  • It was abnormally quiet in the shop. Not hearing the phone ring was strange, but that’s a testament to our AI receptionist, Beau, because she was handling our call volume.

    Shea Moroni, Owner of Oak & Steel

  • I feel so much more connected to my clientele after switching to Boulevard. Our employees have higher job satisfaction, which has increased productivity. On top of that, Boulevard’s customer support team is so responsive and helpful — I can’t say enough good things about this company!

    Jeffrey LaMorte, Founder of Jeffrey LaMorte Salons

  • Our manager told me that she LOVES Boulevard this morning! There is always some resistance to change, but it is wonderful to see people loving the software. This is a great product and we are so excited about the future with it!

    Ben Stevens, Owner,
    Journey Salon and Day Spa

  • We have been loving Boulevard at RUMA! Scheduling has been much more efficient and organized since we made the switch… patient communication through Boulevard is extremely easy and has truly alleviated a lot of stress on my team!

    Shelby Miller, DNP, FNP-C,
    Owner, RUMA Aesthetics

AI that works for you:

  • AI-receptionist

    Support your front desk, 24/7

    Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.

  • AI-driven booking

    Optimize your calendar with predictive booking

    Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.

  • AI-powered marketing

    Let AI write and design for you.

    Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.

Frequently Asked

Boulevard is a business management software built for appointment-based beauty and wellness businesses. It helps manage the entire client journey, including online booking, client management, payments, marketing, messaging, and reporting.

Boulevard plans start at $159/month per location for salons and spas and $199/month per location for medspas for monthly billing, with a 10% discount for annual billing. Additional features and add-ons are available. Our team can walk you through the options and help you build the right solution for your business.

While some lower-cost tools focus primarily on appointment booking, Boulevard is designed to support your entire business. Your subscription includes tools for booking, payments, client management, marketing, messaging, reporting, and operations, all working together in one platform.

Every plan includes a set amount of free monthly text messages, with additional usage messaging available. Payment processing rates start at 2.65%, and eligible businesses can lower costs to as low as 1% through Boulevard Offset. Our team can walk you through any additional fees so you know exactly what to expect.

Our onboarding team helps create a plan that works for your timeline. From implementation and training to data migration support, we help reduce the lift on your team so you can focus on your clients and business.

The onboarding team will work with you to determine what information can be transferred and help create a migration plan. Depending on your current system, data migration may include client information, appointment history, notes, service records, and sales data.

Boulevard is built for reliability and maintains 99% or higher platform uptime, backed by robust security, infrastructure, and continuous monitoring to help prevent outages. In the rare event of a service interruption, our team actively communicates updates and works to restore service as quickly as possible.

Boulevard currently offers annual agreements, with both monthly and annual billing options available. Businesses that choose annual billing receive a 10% discount.

Join 7,000+ beauty businesses who invested in growth—and got it

See what growth looks like with Boulevard

Built to relieve stress, not create it.Book a demo now!

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.