NewMeet Beau, your new AI receptionist. Give every caller an answer while your team delivers exceptional service.

Spas reduce
no-shows by 71%
with Boulevard

The easiest way to grow and manage your spa. Seamless scheduling, messaging, marketing, and payments, all in one place.

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.

  • Capterra Best Value 2025
  • Software Advice Best Customer Support 2026
  • G2 Easiest Setup, Fall 2026

See why leading spas choose Boulevard

  • Naturopathica
  • Journey Salon and Day Spa
  • Heyday
  • Sauna House
  • Hol+Self
  • Joanna Vargas
  • Germantown Day Spa
  • Face Foundrié

Built to reduce stress. Proven to deliver results.

More services booked
16%
Fewer no-shows & late cancellations
71%
More retail sales
18%
More gratuity from clients
24%

1 Average impact T+90 days after switching to Boulevard

Boulevard is built for spas with:

  • Centralized front desk
  • Business website
  • Multiple service providers

One platform.
Everything your spa needs.

An AI receptionist chat bubble beside a Boulevard appointment schedulerA new client intake form attached to a Boulevard appointmentA client profile showing appointment history and notes in BoulevardBoulevard checkout charging a card for a $72 serviceReferral link sharing and automated VIP text offers in Boulevard

Make it easier to book around the clock

Our AI Receptionist, Beau, handles calls 24/7 while Precision Scheduling™ optimizes staff availability, rooms, and resources to keep your calendar full.

An AI receptionist chat bubble beside a Boulevard appointment schedulerA new client intake form attached to a Boulevard appointmentA client profile showing appointment history and notes in BoulevardBoulevard checkout charging a card for a $72 serviceReferral link sharing and automated VIP text offers in Boulevard

Don’t take our word for it—take theirs

Real spas. Real results.

  • Our manager told me that she LOVES Boulevard this morning! There is always some resistance to change, but it is wonderful to see people loving the software. This is a great product and we are so excited about the future with it!

    Ben Stevens, Owner,
    Journey Salon and Day Spa

  • We have seen a more efficient and a maxed out calendar with Boulevard’s booking system. They have smart booking that helps guests select the best situation for us so we can use our space in a better way.

    Jen Richter, VP of Operations,
    Sauna House

  • Software should be designed to make your day easier, not require all kinds of hunting, pecking, workarounds, and trickery to work it. Boulevard is a key partner in both running our daily business and correctly setting up new locations for success while understanding how everything is performing.

    Michael Pollak,
    Co-Founder at Heyday

  • Boulevard makes it easy to standardize, scale, and manage the business efficiently. As we expand to new locations, having a system that supports onboarding, marketing, and KPI tracking in one place is critical.

    Neal Karski, Founder,
    Iconic Spa

All your spa essentials, in
one connected platform

Precision Scheduling™

Seamless scheduling.
Stress-free days.

Precision Scheduling suggesting appointment times in Boulevard

Keep calm. Streamline bookings, increase average ticket value, and optimize your calendar with AI-powered Precision Scheduling™.

Client communication

Small touches.
Big impressions.

An AI Receptionist summarizing a client's booking request and confirming their appointment via text in Boulevard

Personalize visits and improve retention. Streamline client comms with an AI receptionist, automated notifications, two-way texting, smart client tags, and notes, all in one place.

Memberships & packages

Keep clients and cash
coming back

A recurring Premium Membership in the Boulevard dashboard

Get revenue on repeat. Ensure results and satisfaction with treatment packages or recurring memberships that renew automatically.

See why Boulevard is different

AI that works for you:

  • AI-receptionist

    Support your front desk, 24/7

    Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.

  • AI-driven booking

    Optimize your calendar with predictive booking

    Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.

  • AI-powered marketing

    Let AI write and design for you.

    Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.

Frequently Asked

While there's never a perfect time to make a change, Boulevard provides guided onboarding, training, and implementation support to help make the transition as smooth as possible.

Boulevard pricing for spas starts at $159/month with monthly billing or $143/month with annual billing. Annual billing is available with a 10% discount, and additional features can be added based on your business' needs.

Yes. You can create and manage memberships, service packages, treatment series, and gift cards directly within the platform, helping encourage repeat visits, strengthen client loyalty, and grow recurring revenue.

Boulevard currently offers annual agreements. Spas that choose annual billing receive a 10% discount, making it an even better value. If you're currently under contract with another provider, we'll work with you to find a transition timeline that makes sense for your business.

Switch to a complete platform
you actually enjoy using

See what’s possible with Boulevard

Built to relieve stress, not create it.Book a demo now!

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.