NewMeet Beau, your new AI receptionist. Give every caller an answer while your team delivers exceptional service.

The smart,
serene way to
run your spa

Boulevard’s business management software keeps your bookings, staff, and payments simple—so you can serve more clients and maximize every day.

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.

  • Capterra Best Value 2025
  • Software Advice Best Customer Support 2026
  • G2 Easiest Setup, Fall 2026

See why leading spas choose Boulevard

  • Journey Salon and Day Spa
  • Hol+Self
  • Naturopathica
  • WTHN
  • Joanna Vargas
  • PRESS Modern Massage
  • Heyday
  • IMD Beauty Spa

Where wellness meets results

More services booked
16%
Fewer no-shows & late cancellations
71%
More retail sales
18%
More gratuity from clients
24%

1 Average impact T+90 days after switching to Boulevard

Built to simplify operations for spas with:

  • Centralized front desk
  • Business website
  • Multiple service providers

Don’t take our word for it—take theirs

Real spas. Real results.

  • We have seen a more efficient and a maxed out calendar with Boulevard’s booking system. They have smart booking that helps guests select the best situation for us so we can use our space in a better way.

    Jen Richter, VP of Operations,
    Sauna House

  • Software should be designed to make your day easier, not require all kinds of hunting, pecking, workarounds, and trickery to work it. Boulevard is a key partner in both running our daily business and correctly setting up new locations for success while understanding how everything is performing.

    Michael Pollak,
    Co-Founder at Heyday

  • Our manager told me that she LOVES Boulevard this morning! There is always some resistance to change, but it is wonderful to see people loving the software. This is a great product and we are so excited about the future with it!

    Ben Stevens, Owner,
    Journey Salon and Day Spa

All your spa essentials,
in one connected platform

Precision Scheduling™

Smarter bookings.
Smoother days.

Precision Scheduling suggesting appointment times in Boulevard

AI-powered Precision Scheduling™ helps you book smarter by filling gaps, reducing downtime, and increasing average ticket value so you can focus on your clients, not your calendar.

Client communication

Small touches.
Big impressions.

AI receptionist summarizing and replying to a client conversation in Boulevard

Create a client journey that feels as personalized as your services. An AI receptionist, thoughtful reminders, detailed notes, two-way texting, and smart tags help you deliver seamless communication—all in one place.

Memberships & packages

Repeat clients.
Reliable revenue.

A promotional offer and its booking impact in Boulevard

Keep your schedule (and revenue) steady with memberships and packages that renew automatically—so your clients return, relax, and recharge on repeat.

See why Boulevard is different

AI that works for you:

  • AI-receptionist

    Support your front desk, 24/7

    Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.

  • AI-driven booking

    Optimize your calendar with predictive booking

    Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.

  • AI-powered marketing

    Let AI write and design for you.

    Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.

Frequently Asked

While there's never a perfect time to make a change, Boulevard provides guided onboarding, training, and implementation support to help make the transition as smooth as possible.

Boulevard pricing for spas starts at $159/month with monthly billing or $143/month with annual billing. Annual billing is available with a 10% discount, and additional features can be added based on your business' needs.

Yes. You can create and manage memberships, service packages, treatment series, and gift cards directly within the platform, helping encourage repeat visits, strengthen client loyalty, and grow recurring revenue.

Boulevard currently offers annual agreements. Spas that choose annual billing receive a 10% discount, making it an even better value. If you're currently under contract with another provider, we'll work with you to find a transition timeline that makes sense for your business.

See why modern spas are
switching to Boulevard

Book a demo and we’ll show you how it works

Built to relieve stress, not create it.Book a demo now!

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.