NewMeet Beau, your new AI receptionist. Give every caller an answer while your team delivers exceptional service.

Run a more profitable
beauty business

Boulevard’s all-in-one platform seamlessly connects your bookings, marketing, AI tools, and payments to save time, reduce no-shows up to 71%, and grow profits fast—it often pays for itself, and then some.

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.

  • Capterra Best Value 2025
  • Software Advice Best Customer Support 2026
  • G2 Easiest Setup, Fall 2026

Why switch to Boulevard

Invest in better software. Get priceless results.

  1. 1.

    Smart, seamless online booking unlocks revenue, boosts staff productivity, and improves retention.

  2. 2.

    One platform, everything you need to manage, market, and grow your business.

  3. 3.

    Save time and automate time-consuming tasks to focus on what matters most: your clients.

  4. 4.

    Increase profits by sharing credit card fees with clients. Keep up to 99% of product and service sales.

See why the industry’s best run on Boulevard

  • Plump
  • Rudy’s
  • Spoke & Weal
  • Skin Spa New York
  • Peachy
  • Hi, Skin
  • Mèche Salon
  • Sit Still Kids Salon
  • Sauna House

The kind of growth you can bank on.

More services booked
16%
Fewer no-shows & late cancellations
71%
More retail sales
18%
More gratuity from clients
24%

1 Average impact T+90 days after switching to Boulevard

Fastest growing platform. Voted “best value”Fastest growing platform & voted “best value”
by our customers.

They’re loving the switch, and you will too

  • Inc. 5000 America’s Fastest-Growing Private Companies
  • Capterra rating: 4.6 stars
  • Capterra Best Ease of Use 2025
  • GetApp Best Functionality & Features 2025
  • G2 Easiest To Use, Fall 2026
  • G2 High Performer, Fall 2026
  • G2 Users Most Likely To Recommend, Fall 2026

Don’t take our word for it—take theirs

Real stories. Real results.

  • I couldn’t have asked for a better system or platform. Boulevard saved our business and made everything so easy. We use all of its benefits every single day.

    Richelle Oslinker, COO, Plump

  • I could sing the praises of Boulevard forever. The client experience that Boulevard offered was the same type of experience we wanted to bring to our clients. It was just a perfect fit.

    Leslie Reeves, Owner and Director of Operations, Sit Still Kids

  • Boulevard meets me where my business is. It allows me to provide the level of service my clients expect while also supporting my team and helping them grow. And it makes running multiple locations so much easier!

    Michelle Saunders, Founder, Saunders & James Nail Care

  • Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team.

    Janine Jarman, Owner, Hairron Salon

  • It was abnormally quiet in the shop. Not hearing the phone ring was strange — but that’s a testament to our AI receptionist, Beau, because she was handling our call volume.

    Shea Moroni, Owner of Oak & Steel

AI that works for you:

  • AI-receptionist

    Support your front desk, 24/7

    Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.

  • AI-driven booking

    Optimize your calendar with predictive booking

    Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.

  • AI-powered marketing

    Let AI write and design for you.

    Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.

Get started in just a few steps

  1. 1.

    Book a demo

    Meet with a product specialist to see how Boulevard can streamline operations, boost revenue, and support your goals.

  2. 2.

    Build your transition plan

    Create your implementation plan with a dedicated onboarding specialist who guides you through setup.

  3. 3.

    Set up your business

    Transfer data and configure your services, online booking, staff, and workflows to fit your business.

  4. 4.

    Launch with confidence

    Access personalized training, educational resources, and support, to help your team get up and running quickly.

Boulevard’s calendar on a phone, showing a day of booked appointments
Boulevard’s calendar on a phone, showing a day of booked appointments

Frequently Asked

Boulevard is a business management software built for appointment-based beauty and wellness businesses. It helps manage the entire client journey, including online booking, client management, payments, marketing, messaging, and reporting.

Boulevard plans start at $159/month per location for salons and spas and $199/month per location for medspas for monthly billing, with a 10% discount for annual billing. Additional features and add-ons are available. Our team can walk you through the options and help you build the right solution for your business.

While some lower-cost tools focus primarily on appointment booking, Boulevard is designed to support your entire business. Your subscription includes tools for booking, payments, client management, marketing, messaging, reporting, and operations, all working together in one platform.

Every plan includes a set amount of free monthly text messages, with additional usage messaging available. Payment processing rates start at 2.65%, and eligible businesses can lower costs to as low as 1% through Boulevard Offset. Our team can walk you through any additional fees so you know exactly what to expect.

Our onboarding team helps create a plan that works for your timeline. From implementation and training to data migration support, we help reduce the lift on your team so you can focus on your clients and business.

The onboarding team will work with you to determine what information can be transferred and help create a migration plan. Depending on your current system, data migration may include client information, appointment history, notes, service records, and sales data.

Boulevard is built for reliability and maintains 99% or higher platform uptime, backed by robust security, infrastructure, and continuous monitoring to help prevent outages. In the rare event of a service interruption, our team actively communicates updates and works to restore service as quickly as possible.

Boulevard currently offers annual agreements, with both monthly and annual billing options available. Businesses that choose annual billing receive a 10% discount.

See why top beauty businesses
are making the switch

Scale faster with less effort. Book a demo now.

Built to relieve stress, not create it.Book a demo now!

By requesting a demo, you agree to our Privacy Policy. We’ll call, email or text you to book your demo or to follow up with you. Standard message and data rates apply.