Run a more profitable
beauty business
Boulevard’s all-in-one platform seamlessly connects your bookings, marketing, AI tools, and payments to save time, reduce no-shows up to 71%, and grow profits fast—it often pays for itself, and then some.
Why switch to Boulevard
Invest in better software. Get priceless results.
- 1.
Smart, seamless online booking unlocks revenue, boosts staff productivity, and improves retention.
- 2.
One platform, everything you need to manage, market, and grow your business.
- 3.
Save time and automate time-consuming tasks to focus on what matters most: your clients.
- 4.
Increase profits by sharing credit card fees with clients. Keep up to 99% of product and service sales.
- 1.
Smart, seamless online booking unlocks revenue, boosts staff productivity, and improves retention.
- 2.
One platform, everything you need to manage, market, and grow your business.
- 3.
Save time and automate time-consuming tasks to focus on what matters most: your clients.
- 4.
Increase profits by sharing credit card fees with clients. Keep up to 99% of product and service sales.
See why the industry’s best run on Boulevard
The kind of growth you can bank on.
- More services booked
- 16%
- Fewer no-shows & late cancellations
- 71%
- More retail sales
- 18%
- More gratuity from clients
- 24%
1 Average impact T+90 days after switching to Boulevard
Boulevard is built to simplify operations for beauty businesses with:Boulevard is built for beauty businesses with:
- Centralized front desk
- Business website
- Multiple service providers
Fastest growing platform. Voted “best value”Fastest growing platform & voted “best value”
by our customers.
They’re loving the switch, and you will too
Don’t take our word for it—take theirs
Real stories. Real results.
I couldn’t have asked for a better system or platform. Boulevard saved our business and made everything so easy. We use all of its benefits every single day.
Richelle Oslinker, COO, Plump
I could sing the praises of Boulevard forever. The client experience that Boulevard offered was the same type of experience we wanted to bring to our clients. It was just a perfect fit.
Leslie Reeves, Owner and Director of Operations, Sit Still Kids
Boulevard meets me where my business is. It allows me to provide the level of service my clients expect while also supporting my team and helping them grow. And it makes running multiple locations so much easier!
Michelle Saunders, Founder, Saunders & James Nail Care
Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team.
Janine Jarman, Owner, Hairron Salon
It was abnormally quiet in the shop. Not hearing the phone ring was strange — but that’s a testament to our AI receptionist, Beau, because she was handling our call volume.
Shea Moroni, Owner of Oak & Steel
AI that works for you:
AI-receptionist
Support your front desk, 24/7
Beau answers calls, handles questions, drives bookings, and takes messages, giving your team coverage while they stay fully present with clients.
AI-driven booking
Optimize your calendar with predictive booking
Precision Scheduling™ learns your business rhythm to predict availability, filling your calendar with the right services, at the right times, and maximizing your revenue, without sacrificing guest experience.
AI-powered marketing
Let AI write and design for you.
Create beautifully designed, on-brand emails in minutes. Boulevard Marketing uses AI to suggest subject lines, email copy, and even generate custom imagery—all tailored to your brand.
Frequently Asked
Boulevard is a business management software built for appointment-based beauty and wellness businesses. It helps manage the entire client journey, including online booking, client management, payments, marketing, messaging, and reporting.
Boulevard plans start at $176/month per location for salons and spas and $410/month per location for medspas for monthly billing, with a 10% discount for annual billing. Additional features and add-ons are available. Our team can walk you through the options and help you build the right solution for your business.
While some lower-cost tools focus primarily on appointment booking, Boulevard is designed to support your entire business. Your subscription includes tools for booking, payments, client management, marketing, messaging, reporting, and operations, all working together in one platform.
Every plan includes a set amount of free monthly text messages, with additional usage messaging available. Payment processing rates start at 2.65%, and eligible businesses can lower costs to as low as 1% through Boulevard Offset. Our team can walk you through any additional fees so you know exactly what to expect.
Our onboarding team helps create a plan that works for your timeline. From implementation and training to data migration support, we help reduce the lift on your team so you can focus on your clients and business.
The onboarding team will work with you to determine what information can be transferred and help create a migration plan. Depending on your current system, data migration may include client information, appointment history, notes, service records, and sales data.
Boulevard is built for reliability and maintains 99% or higher platform uptime, backed by robust security, infrastructure, and continuous monitoring to help prevent outages. In the rare event of a service interruption, our team actively communicates updates and works to restore service as quickly as possible.
Boulevard currently offers annual agreements, with both monthly and annual billing options available. Businesses that choose annual billing receive a 10% discount.
See why top beauty businesses
are making the switch
Scale faster with less effort. Book a demo now.