How Rachel Paige Levels Up Salons with Boulevard

Learn how aesthetics and beauty businesses use smart systems to streamline operations, reduce costs, increase retention, and drive measurable revenue growth.

From the wolf cut to the blunt bob, this article covers the hairstyles your Gen Z clients will be clamoring for when they're in the chair.

Hiring an esthetician? Use this esthetician job description to define duties, required skills, and the services your spa should expect them to offer.

With the right promotion, your salon can attract Mother’s Day clients while helping them feel like the queens they are.

Discover how ‘Cure Studios and Saunders & James built thriving nail businesses by centering every detail around client experience—with help from Boulevard.

Discover how one educator started a movement to improve childhood literacy among vulnerable groups and put diverse stories into students’ hands.

The best aesthetic clinic software balances medical essentials with beauty biz excellence. These are the key features for aesthetic clinic management software.

Here are four effective ways to keep your nail salon competitive and your customers happy.

Boulevard breaks down spa email marketing campaigns worth automating, from welcome emails to recall reminders, and how to improve their effectiveness.