We’re back with the next installment of Boulevard’s Best. Today, we’re looking at the impact of automated marketing. At Boulevard, we’re all-in on marketing, especially automated text and email marketing. There are, quite simply, few better ways for self-care businesses to grow than to get more serious and sophisticated about leveraging the power of automated text and email marketing. 

That’s what we think, but what does the data say? Are the benefits enjoyed by Boulevard’s Best automated marketers really that significant? And if so, what does it take to become one? 

Let’s start with the impact a well-executed automated marketing campaign can have on your business. In the past 180 days, compared to businesses not yet leveraging automated marketing campaigns, power users of Boulevard’s automated text and email marketing capabilities achieved: 

Any way you slice it, Boulevard’s Best automated marketers are booking more appointments and unlocking more revenue than their less active counterparts. 

So, what does it take to join the ranks of Boulevard’s Best automated marketers? Not nearly as much as you might think! For starters, it requires a commitment to leveraging both text and email. Doing one is better than doing neither, but doing both is where the magic lies. From there, it’s just a matter of staying consistent. 

The most active users (top 10%) of Boulevard’s automated marketing tools—the group enjoying the many business benefits outlined above—sent a minimum of four combined text and email marketing messages in the past 180 days. If you think about it, that isn’t all that much—just one communication every 6.5 weeks, something every self-care business can manage (especially if you’re leveraging automation).

Of course, it’s not as simple as merely firing off texts and emails. Deciding to build automated campaigns is a necessary start, but what you’re saying and how you’re saying it matter too. Texts and emails have to be sent strategically and thoughtfully. They shouldn’t be too long or too frequent and should communicate offers, reminders, and other messages that feel deeply personal to the person receiving them. The more specific, the more purposeful, the better. 

When it comes to finding the right words, be catchy, be creative, and don’t be afraid to use AI if writing punchy copy isn’t your forte. And if a message isn’t resonating quite as well as you’d hope, keep refining it. Remember, when it comes to marketing, there are always ways to experiment and improve.  

Ultimately, here’s the bottom line: thoughtful automated text and email marketing campaigns executed at higher (but not spammy) engagement levels help your business grow. Ready to get started? Demo our automated marketing capabilities today and get started on the path to joining Boulevard’s Best.