Trademark & Copyright Usage Guidelines
Last updated: November 27, 2023
The Boulevard Marks (defined in Section 1) and Copyrighted Works (defined in Section 1) are the intellectual property of Boulevard Labs, Inc. (“Boulevard” or “we”), and are among our most valuable assets. These Trademark & Copyright Usage Guidelines (or “Guidelines”) are designed to protect our brand, and also to help you responsibly share about Boulevard. Please follow these Guidelines and our Brand Resource page in order to properly use the Boulevard Marks and Copyrighted Works in all communications, documents, online content, and electronic messages.
These Guidelines apply to Boulevard Customers, Clients, partners, developers, consultants, and other third parties (each referred to as “you”) who have a license or permission to use the Boulevard Marks in a written agreement with Boulevard. These Guidelines are incorporated into and made part of the Main Services Agreement (“MSA”) if you are a Customer and the Client Terms of Service if you are a Client.
These Trademark & Copyright Usage Guidelines may be updated by Boulevard from time to time upon reasonable notice, which may be provided via your Account, email, or by posting an updated version of Guidelines at https://www.joinblvd.com/legal/trademark&usage. Your continued use of the Boulevard Marks shall be deemed your conclusive acceptance of any such revisions.
If you fail to follow these Guidelines or any specific guidelines set forth in your agreement with Boulevard, then Boulevard retains the right to modify or revoke your license or permission to use the Boulevard Marks and Boulevard Copyrighted Works. In addition to any other right that we may have to enforce the terms of these Guidelines and our additional agreements or licenses with you, you must promptly comply with any request that we make for you to cease a use of the Boulevard Marks or Copyrighted Works that we determine is non-compliant with these Guidelines.
BY USING OR OTHERWISE ACCESSING THE BOULEVARD SERVICES, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ THESE GUIDELINES, UNDERSTAND THEIR TERMS, AND AGREE TO BE LEGALLY BOUND BY THEIR TERMS.
1. Definitions
Boulevard’s trademarks include the Boulevard name and Boulevard logo, its additional trademarks, service marks, and tradenames, its domain names, as well as all words, slogans, taglines, images, icons, logos, graphics, designs, and other indicators that identify Boulevard, or its business, services, or products (collectively, the “Boulevard Marks”).
Boulevard’s copyrighted works mean all works of authorship by Boulevard that are fixed in a tangible medium like software, documentation, and online content; such works include, but are not limited to our website and application content, videos, as well as our Platform, Software, Documentation and certain Professional Services (as such terms are defined in the MSA) (collectively, the “Boulevard Copyrighted Works”)
2. Prohibited Uses
You may NOT use the Boulevard Marks or Boulevard Copyrighted Works unless you have a written agreement with Boulevard that contains a license or permission to use the Boulevard Marks and/or Boulevard Copyrighted Works.
Absent explicit written permission from Boulevard, the following uses of Boulevard’s Marks and Copyrighted Works are strictly prohibited:
a. Company, Product, Service, or Website Name: You may not incorporate any of Boulevard’s Marks or Copyrighted Works, or any recognizable portion of such, into your company name, app name, product name, service name, website or domain name, social media handle, taglines, or any other source-identifying materials.
b. Use of Copyrighted Works: You may not use or display any of Boulevard’s Copyrighted Works for any purpose, including for use in blog posts or videos.
c. Proprietary Notices, Abbreviations, and Translations: You may not remove any copyright, trademark, or other proprietary notices or labels included with or near the Boulevard Marks or Copyrighted Works. You may not use abbreviations or translations of any of Boulevard’s Marks.
d. Advertising, Marketing, and Promotional Material: You may not purchase any of Boulevard’s Marks as an ad word or keyword from any search engine, social media forum, or other online venue. You may not use any of Boulevard’s Marks or Copyrighted Works in advertising, marketing, or promotional materials.
e. Types Styles and Fonts: You may not use type styles or fonts for your company name or product name that look like those of Boulevard’s Marks or Copyrighted Works, or stylizations. You may not use logos, designs, or stylizations that incorporate design elements of, or look similar to, logos, designs, or stylizations of Boulevard’s Marks.
f. Alteration or Modification of Marks: You may not alter or modify any of Boulevard’s Marks in any way.
g. Disparaging Uses: You may not use any of Boulevard’s Marks or Copyrighted Works in a way that is defamatory, libelous, obscene, unlawful, or otherwise disparaging or in any way that would dilute, tarnish, or otherwise conflicts with Boulevard’s ability to use and/or enforce its rights in its Marks and Copyrighted Works works, even if such use is under a license.
h. No Endorsement: You may not use the Boulevard Marks or Copyrighted Works to imply endorsement by Boulevard of your products or services, or in a manner that causes customer confusion. You may not misrepresent your relationship with Boulevard, or use the Boulevard Marks or Copyrighted Works in any manner that is misleading.
i. Use of Confusingly Similar Marks: You may not use any trademark or service mark that is likely to be confused with any of Boulevard’s Marks in your company’s name, product or service name, publication title, conference title, website name, domain name, social media handle, or other source-identifying material or otherwise give the impression of affiliation with or endorsement by Boulevard. For example, you may not use names like “Boulevard Business Services,” “Boulevard for Platforms,” or domains like “getboulevard.com.” Instead, it is important you see your own marks in a manner that makes your brand or any other descriptor of your goods/services clearly distinguishable from that of Boulevard’s. For example, “Commission Calculator for Boulevard” or “Business Analytics powered by Boulevard” are acceptable and emphasize your brand; but “Boulevard Analytics”, “Boulevard for Businesses”, or “Boulevard Analytics” are unacceptable and emphasize the Boulevard Marks.
3. Authorized Uses
a. Acknowledgement before Use
Before using any of Boulevard’s Marks and Copyrighted Works, you must carefully review these Guidelines. By downloading, using, or displaying any of Boulevard’s Marks and Copyrighted Works, you acknowledge and agree that you have read these Guidelines in full and agree to abide by them and further acknowledge and agree to the following:
Boulevard is the sole owner of its Marks and Copyrighted Works.
You represent that you will not interfere with Boulevard’s ownership or rights in its Marks and Copyrighted Works anywhere in the world.
You may not transfer the rights granted in these Guidelines to anyone else.
Any goodwill derived from your use of Boulevard’s Marks and Copyrighted Works inures to the benefit of Boulevard.
Unless otherwise specified in a separate agreement, we may modify or revoke any right to use or displayBoulevard’s Marks and Copyrighted Works at any time in our sole discretion.
These Guidelines are not intended to be an exhaustive list of Boulevard’s rights in its Marks and Copyrighted Works.
We make no warranties with any permissions we grant of Boulevard’s Marks or Copyrighted Works.
Boulevard will not be liable for any damages arising from using Boulevard’s Marks or Copyrighted Works according to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.
Boulevard reserves all rights in its intellectual property, including rights not expressly described in these Guidelines.
b. Referring to Boulevard in Text
You may use Boulevard’s Marks in plain text to accurately reference our company, products, or services, as long as your use does not risk confusion about our involvement or relationship. The following Guidelines must be followed:
Boulevard’s Marks must not be a part of the offering’s name or other branding (such as logos or tag lines).
Boulevard’s Marks must be less prominent than the offering’s name.
Language must be used as the prefix to accurately explain the inclusion of Boulevard’s Marks. For example “powered by,” “runs on,” or “integrates with” are accepted phrases when such statements are true.
Your use of Boulevard’s Marks must not risk creating an impression of endorsement, sponsorship, or false association with Boulevard or any of its products or services.
A trademark attribution notice must be included within the credit/end section of the publication providing adequate notice of Boulevard’s ownership of its Marks. Acceptable attribution statement language can be found in the “Usage Guidelines” section below.
• Boulevard Mark Usage Guidelines
b. Trademark Notices
Properly designate the status of Boulevard’s trademarks by using the correct trademark symbol (with ®, ™, or ℠) reflecting Boulevard’s ownership of particular marks as set forth below. Also include an attribution of Boulevard’s ownership in the following format: “_ is a trademark of Boulevard Labs, Inc.” The ™ or ℠ Symbol should be prominently displayed in conjunction with any Boulevard Mark being used, unless otherwise directed by us to use the ® symbol. All Boulevard Marks used should directly hyperlink to the Boulevard homepage located at joinblvd.com.
In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
Properly designate (with ®,™, or ℠) all of Boulevard’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
In newsletters, magazines, and publications containing multiple articles:
Properly designate (with ®,™, or ℠) all of Boulevard’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
Properly designate (with ®, ™, or ℠) all of Boulevard’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
In all charts or graphs, properly designate trademarks (with ®,™,or ℠).
On all packaging, always use the trademark symbol in every reference.
b. Syntax for Marks
Use the Boulevard trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the Boulevard® booking platform rocks”). Boulevard trademarks should not be used in plural or possessive form or as verbs.
c. Reference to Boulevard
When Boulevard is used to refer to our company, Boulevard Labs, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Boulevard as a company. Example:
Correct: Boulevard is now offering its customers more choices than ever. Incorrect: Boulevard® is now offering its customers more choices than ever.
d. Style of Use
When using Boulevard’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
e. Boulevard Trademarks, Logos, & Service Marks
The following is an illustrative, non-exhaustive list of logos, trademarks, and service marks owned by Boulevard. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Boulevard’s trademark or other intellectual property rights in that name or logo.
Boulevard Trademarks
Boulevard™ (application program) Blvd™ (application program) Boulevard Logo™ Precision Scheduling™ (application feature)
Boulevard Service Marks
Boulevard® (various services) Compris Pricing℠ (business service)
Boulevard Logos
See our Brand Resource Page