The Definitive Guide for First-Time Salon Owners
So you've finally decided to open your very own beauty business. Congratulations! After you've secured capital, all you have to do is find a location, recruit staff, invest in equipment, master marketing, and... Okay, maybe there's still lots of work ahead. But it doesn't have to be daunting!
We've tapped our Senior Product Manager, Rachel Daily, to provide practical tips and on-the-ground insights to help you get up and running fast. Rachel co-owned and founded 'Cure Studios, so she's got the right combination of experience and technical expertise to get you where you need to go.
This guide will cover everything a first-time beauty business owner needs to build a brand, lock down equipment, and open the doors to a successful and sustainable salon or spa.

Related Posts

Massage Intake Forms: What to Include and How to Write Them
Get a practical guide to massage intake forms, covering must-have questions, consent essentials, and format options that keep intake quick and consistent.
Read Article10 CRM Benefits Every Medspa Business Needs to Know
Learn key CRM benefits for medspas and how to choose the right system to improve retention, team efficiency, and the client experience.
Read Article
Keeping It Real: Why Modern Spas Are Moving From Indulgence to Wellness
Self-care is not an indulgence, but an essential part of life. That’s the new mantra for spas as they swap 24K gold facials for wellness services.
Read Article
From Solo to Squad: Forming a High-Performing Team in Your Self-Care Business
Ready to grow your self-care business? Facial Lounge founder Amber Johnson shares advice on recruiting and nurturing a team that’s ready to expand.
Read Article
The Owner's Guide to Nail Salon Prices: How Much Should You Charge?
Nail salon prices fluctuate based on the service provided and location of the salon, and knowing the right amount to charge can make or break your business.
Read Article
8 Boulevard Customers Worth Celebrating During Pride and Beyond
For Pride Month, we’ve highlighted eight businesses that take special care to make LGBTQ clients comfortable, whether they’re owned by queer people or not.
Read Article
Erasing Stigmas and Forging Futures with Beauty Changes Lives
Boulevard is happy to spotlight Beauty Changes Lives, a remarkable non-profit committed to empowering and supporting the next generation of self-care professionals and making beauty and wellness a first-choice profession.
Read Article
The Essential Guide for Maximizing Medspa Revenue
Maximize your medspa revenue by optimizing your business’s budget, creating worthwhile membership programs, and analyzing detailed business reports.
Read Article
The Best in Beauty: Analyzing Urban Decay's Unmistakable Emails
Urban Decay uses punchy subject lines, beautiful visuals, and a strong brand identity to craft email marketing that pops.
Read Article