TikTok beauty videos garner millions of views and set global trends — but are they actively harming people? Discover how to separate fact from fiction inside.

Is your beauty business ready for spring? Read our ultimate marketing guide to leveraging trends, seasonal events, and your own data to maximize success.

Built from proven business strategies and the latest consumer data, this article covers ten ways to increase salon revenue in no time.

Learn how to perform a practical beauty business revenue analysis for your salon, spa, or medspa. Find and fix gaps that cause revenue leaks.

Back at the start of 2024, in celebration of our 8th anniversary, Boulevard introduced a new corporate giving initiative called Causes that Matter.

In this booth rental salon agreement guide, we’ll define key sections, offer examples, and explain how to build a document that protects your salon.

The right spa software for small businesses should streamline workflows and allow you to spend more time with clients. Here’s how to find the ideal solution.

AI search is becoming the new normal. These four tips can help your self-care business be the answer to more potential clients’ questions.

Booking is the first of six stages in the client experience, and the smoother it is, the more clients you’ll secure. Read our blog to learn how tech can help.