The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience

Get a practical guide to massage intake forms, covering must-have questions, consent essentials, and format options that keep intake quick and consistent.

Learn key CRM benefits for medspas and how to choose the right system to improve retention, team efficiency, and the client experience.

Self-care is not an indulgence, but an essential part of life. That’s the new mantra for spas as they swap 24K gold facials for wellness services.

Ready to grow your self-care business? Facial Lounge founder Amber Johnson shares advice on recruiting and nurturing a team that’s ready to expand.

Nail salon prices fluctuate based on the service provided and location of the salon, and knowing the right amount to charge can make or break your business.

For Pride Month, we’ve highlighted eight businesses that take special care to make LGBTQ clients comfortable, whether they’re owned by queer people or not.

Boulevard is happy to spotlight Beauty Changes Lives, a remarkable non-profit committed to empowering and supporting the next generation of self-care professionals and making beauty and wellness a first-choice profession.

Maximize your medspa revenue by optimizing your business’s budget, creating worthwhile membership programs, and analyzing detailed business reports.

Urban Decay uses punchy subject lines, beautiful visuals, and a strong brand identity to craft email marketing that pops.