The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience

These five virtual receptionist solutions will make sure your team never misses a call and never leaves a client hanging.

When launching a new beauty business, its name should make a positive first impression. Here’s how to choose a brow or lash business name that stands out.

Hair loss is highly stigmatized in society today. Here are a few ways salons can combat that shame and help make clients feel nurtured and supported.

Self-care is not an indulgence, but an essential part of life. That’s the new mantra for spas as they swap 24K gold facials for wellness services.

Learn how you can add a "Book Now" button to your business's Facebook and Instagram pages — and how you can use it to attract new clients.

Whether you’re looking to add some holiday cheer or getting ready for summer, these seasonal massage menu ideas will keep clients coming back for more.

Boulevard shares beauty business name ideas and naming tips to help salon and spa owners build a brand that stands out and reflects their aesthetic.

Learn how to build genuine connections with your self-care clients, with practical advice from Broke Girl Therapy podcast host Stefanie Maegan.

Ready to grow your self-care business? Our guide will help you convert sole proprietorship to LLC in just a few months. Learn more inside.