The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience

Using performance-based marketing for your beauty business can lead to better results with less expense. Here’s how to make it work for you.

Making your medspa more inclusive for women everywhere isn’t just a values statement — it’s a way to expand and protect your business. Here’s why and how.

Fall is more than the lead-up to the holidays. Here’s how you can make the most of your quiet period, from investing in your staff to hosting seasonal parties.

High-tech, touchless spa treatments welcome in customers who may be anxious about prolonged contact, and they're just plain cool

Learn about the best mobile booking software for salons that include scheduling, payments, and client management in one unified platform.

Beauty salons can use art to offer kid-friendly celebrations of natural Black hair and help build momentum for the future of the movement.

We went back to the ultimate source of wisdom, our moms, for some clutch beauty and self-care tips. See if you still have a thing or two to learn.

Secrets to building a successful salon recruiting strategy straight from Stefanie Fox, the founder of Talent Match.

2023 is going to get very superstitious — the writing’s on the wall. Read our guide to the superstitions your salon should watch out for.