The Self-Care Client Report 2026: Uncovering What Truly Matters

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The self-care industry has always been personal, but client expectations have never been higher. What truly drives loyalty and sets top businesses apart? We surveyed thousands of consumers nationwide to uncover what today’s clients value most. Download the report to explore the data and discover key takeaways to help you stand out and grow in 2026.

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‎ ‎Download the report to learn key stats such as: 

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• 67% of Gen Z walked away from a business entirely because the booking flow was too clunky

• 66% of consumers say remembering their preferences is a key factor in earning their loyalty

• 53% of consumers want to lock in their next appointment before leaving the salon or spa

• And so much more