The Self-Care Client Report 2026: Uncovering What Truly Matters
The self-care industry has always been personal, but client expectations have never been higher. What truly drives loyalty and sets top businesses apart? We surveyed thousands of consumers nationwide to uncover what today’s clients value most. Download the report to explore the data and discover key takeaways to help you stand out and grow in 2026.
Download the report to learn key stats such as:
67% of Gen Z walked away from a business entirely because the booking flow was too clunky
66% of consumers say remembering their preferences is a key factor in earning their loyalty
53% of consumers want to lock in their next appointment before leaving the salon or spa
And so much more
Related Posts

Running a Successful Business With Barbershop Software: The Ultimate Guide
The right barbershop software streamlines operations and saves time — while the wrong choice could be a burden. Here’s how to find the best solution for you.
Read Article
5 Tips for Improving Spa Membership Programs
Create a rewarding spa membership program by finding out what your clients want, then offering them exclusive perks that only your business can provide.
Read ArticleBooth Rental Salon Agreements: Examples and Best Practices
In this booth rental salon agreement guide, we’ll define key sections, offer examples, and explain how to build a document that protects your salon.
Read Article
Success Beyond the Chair: Why Financials Matter and How to Improve Them
Learn how understanding your financials can make a big impact on the success of your business.
Read Article
More Than Skin Deep: Inclusive Beauty as a Celebration of Women Everywhere
Making your medspa more inclusive for women everywhere isn’t just a values statement — it’s a way to expand and protect your business. Here’s why and how.
Read Article
What Is an Esthetician? What Every Spa Owner (and Client) Should Know
Estheticians perform a variety of treatments on the superficial layer of skin. Learn more about what an esthetician is and the services they provide.
Read Article
What's Your Sign? Let Your Horoscope Guide Your Future in the Salon Industry
Should you take career advice from the stars? We think it’s worth a go. Here’s how to find a stylist gig that feels like more than a job.
Read Article
Text Marketing Has Arrived! Here's Everything You Need to Know
Boulevard is making client communications even easier with the addition of Text Marketing. Here’s what self-care business owners should know.
Read Article
Top Medspa Trends for 2026: What’s Hot in Aesthetic Treatments?
Discover the top medspa trends for 2026, including AI-powered operations, regenerative injectables, lasers, GLP-1 programs, and treatments shaping modern medical aesthetics.
Read Article