The Self-Care Client Report 2026: Uncovering What Truly Matters
The self-care industry has always been personal, but client expectations have never been higher. What truly drives loyalty and sets top businesses apart? We surveyed thousands of consumers nationwide to uncover what today’s clients value most. Download the report to explore the data and discover key takeaways to help you stand out and grow in 2026.
Download the report to learn key stats such as:
67% of Gen Z walked away from a business entirely because the booking flow was too clunky
66% of consumers say remembering their preferences is a key factor in earning their loyalty
53% of consumers want to lock in their next appointment before leaving the salon or spa
And so much more
Related Posts
What’s a Referral Program? Guide for Wellness Marketing Teams
What’s a referral program, and how do you set one up for your spa or salon? Learn how to grow your beauty business sustainably with referral marketing.
Read Article
Boulevard Spotlight: Heyday Skincare
Heyday Skincare makes customers partners in their own skincare, a business philosophy that’s allowed the brand to flourish and expand.
Read Article
What You Can Learn From the 6 Best Massage Ads of All-Time
If you’re looking for ideas, these are the best massage ads in different formats that make for great inspiration.
Read Article
10 Best Practices Self-Care Business Owners Can Apply Right Now by Summer Layton
How did Summer Layton open a successful medspa business with no previous self-care industry experience? Learn about the best practices that lead her there.
Read Article
Boosting Your Bottom Line: 9 Proven Revenue-Generating Tactics for Medical Spas
Increase your medspa’s revenue with nine proven tactics, including membership programs, high-margin treatments, and personalized client care.
Read Article
Thriving in Simplicity: Why Single-Service Beauty Businesses Triumph
By leaning on expertise and unique client experiences, self-care businesses don’t need to rely on comprehensive service menus.
Read Article
The Case for Medspa Memberships
Medspa memberships increase revenue and loyalty by giving clients incentive to keep coming back.
Read Article
Creative Spa Promotion Ideas for Success
Discover winning spa promotion ideas to boost your business. Learn creative strategies for attracting and retaining clients, ensuring your spa's success.
Read ArticleMother-Daughter Spa Day Packages for Mother’s Day
Drive Mother’s Day bookings with mother-daughter spa day packages. Discover ideas, pricing structures, and promotion strategies with Boulevard.
Read Article