The Official 2023
Salon Industry
Client Retention
Report

‎ ‎

To help you improve client retention and build a more resilient salon business, we analyzed 11 million appointments across 30,000 stylists and service providers. This free guide will show you what makes top salons stand out from the pack – and how you can do the same.

In this free guide, you’ll discover:

  • Secrets top salons use to  drive world-class retention

  • How to prioritize client lifetime value vs initial ticket size

  • Tips to drive more upsells, add-ons, and recurring revenue

Related Posts

Introducing The Boulevard Marketing Suite: Your New Email BFF

Learn more about how the Boulevard Marketing Suite gives appointment-based self-care brands all the tools they need to run effective email marketing campaigns.

Read Article

Business Plans for a Barbershop: How to Get Started

Want your new shop to get off to a strong start? Read our top tips on making business plans for a barbershop.

Read Article

Guide to Choosing a Salon Appointment App in 2026

Learn top tips for choosing a salon appointment app, see what features and benefits to look for, and compare four popular tools to find the perfect fit.

Read Article

The Client Experience Blueprint: Boost Satisfaction and Loyalty in Self-Care

The client experience blueprint is a recipe for creating more efficient processes that will satisfy clients and your bottom line. Learn more inside.

Read Article

20 Salon Trends & Industry Statistics

See 2025 salon industry trends with up-to-date benchmarks: U.S. market size, average hair salon revenue, profitability, retention, online booking behavior, and what to do next. FAQs + schema included.

Read Article

Lessons From the Best in Tech: One More Thing From Apple

Study these three lessons from Apple to become a beauty industry leader at your salon, spa, or wellness business.

Read Article

4 Ways Data Can Empower Staff & Create a Better Workplace

The right data platform can help optimize staffing, set revenue targets, track inventory to reduce waste, and help stylists work toward sales goals.

Read Article

Preparing for Growth: Essential Steps for Business Expansion

Learn the essential steps to expand your self-care business with confidence. Explore how to refine operations, elevate the client journey, track KPIs, and build a strong foundation for scalable, sustainable growth.

Read Article

Behind the Look: How Manicurist Michelle Saunders Nails Editorial Aesthetics

With clients like Julia Roberts and Pink, Michelle Saunders is a master manicurist. Learn more about her modern approach to running a self-care business.

Read Article

Looking for more industry trends, tips, and insights?