The Official 2023
Salon Industry
Client Retention
Report
To help you improve client retention and build a more resilient salon business, we analyzed 11 million appointments across 30,000 stylists and service providers. This free guide will show you what makes top salons stand out from the pack – and how you can do the same.
In this free guide, you’ll discover:
Secrets top salons use to drive world-class retention
How to prioritize client lifetime value vs initial ticket size
Tips to drive more upsells, add-ons, and recurring revenue

Related Posts

Top 6 Massage Trends to Watch in 2026
Don’t wait until the busy season to prepare for the latest massage therapy trends. Check out our guide to learn how to anticipate client needs in 2026.
Read Article
3 Growth-Oriented Salon Promotions (That Don't Include Discounts)
You don’t have to devalue what your salon offers to create a great promotion.
Read Article
3 Signs It's Time to Update Your Legacy Payroll System
If you’re spending far too much time calculating payroll, it might be time for a system upgrade.
Read Article
Best Hair Shows 2026: 8 Events to Level Up Your Styling Game
What are the best hair shows 2026 has to offer? We’ve rounded up 8 professional events where you can find new strategies for business success.
Read Article
The Next Chapter in Boulevard’s Journey
Boulevard has raised an $80M Series D at an $800M valuation. The round was led by JMI Equity with continued support from Index Ventures and VMG Partners.
Read Article
How to Improve Your Salon Profit Margin
Learn how to eke out greater salon profit margins with the tools and systems you might already have in our guide.
Read Article
Grow Your Self-Care Business: How to Convert Your Sole Proprietorship to LLC
Ready to grow your self-care business? Our guide will help you convert sole proprietorship to LLC in just a few months. Learn more inside.
Read Article
Medical Spa Service Menu: Build Your Medspa for Profitability
Let’s look at how to build a medspa service menu that brings in clients and drives revenue. Plus, we’ll explore creating a strong pricing strategy.
Read Article
The Client-Centric Approach: How Estheticians Can Craft Personalized Experiences
Explore the secrets to creating personalized experiences for estheticians.
Read Article