The Official 2023
Salon Industry
Client Retention
Report

‎ ‎

To help you improve client retention and build a more resilient salon business, we analyzed 11 million appointments across 30,000 stylists and service providers. This free guide will show you what makes top salons stand out from the pack – and how you can do the same.

In this free guide, you’ll discover:

  • Secrets top salons use to  drive world-class retention

  • How to prioritize client lifetime value vs initial ticket size

  • Tips to drive more upsells, add-ons, and recurring revenue

Related Posts

Give Your Clients These Totally Tubular Hairstyles Straight Out of the 80s

The 80s are more than a decade; they’re a vibe. With shows like Stranger Things putting the 80s in the spotlight, be ready for your clients to request these looks.

Read Article

Top 6 Massage Trends to Watch in 2026

Don’t wait until the busy season to prepare for the latest massage therapy trends. Check out our guide to learn how to anticipate client needs in 2026.

Read Article

4 Ways Data Can Empower Staff & Create a Better Workplace

The right data platform can help optimize staffing, set revenue targets, track inventory to reduce waste, and help stylists work toward sales goals.

Read Article

6 Must-Have Features of a Barbershop POS System

The right barbershop POS should make your life easier. Here are the features to prioritize when you’re opening a shop or ready for an upgrade.

Read Article

Why Reporting Software Is Your Secret Weapon Come Tax Season

Reporting software keeps beauty biz professionals out of the ledgers and in their salons. Read on to learn how.

Read Article

5 Steps to Start Your Own Spa Business

Planning to start your own spa business? Read these five tips to hone in on what’s important and build for success with less stress.

Read Article

4 Ways to Support BIPOC Beauty in 2021

This article explores four ways to support BIPOC beauty in 2021 and beyond, from following celebrity stylists to stocking the right products.

Read Article

10 *Genius* Tips for Increasing Salon Revenue (Fast)

Built from proven business strategies and the latest consumer data, this article covers ten ways to increase salon revenue in no time.

Read Article

Salon Marketing: Messaging Tips for Beauty Businesses of All Sizes

Looking for ways to grow your beauty business? Check out our guide to salon marketing for tips on developing and delivering your message.

Read Article

Looking for more industry trends, tips, and insights?