The Official 2023
Salon Industry
Client Retention
Report

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To help you improve client retention and build a more resilient salon business, we analyzed 11 million appointments across 30,000 stylists and service providers. This free guide will show you what makes top salons stand out from the pack – and how you can do the same.

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In this free guide, you’ll discover:

Secrets top salons use to drive world-class retention
How to prioritize client lifetime value vs initial ticket size
Tips to drive more upsells, add-ons, and recurring revenue

How to Make Client Communication Powerfully Simple

Good communication is the key to excellent client experiences and retention, but not all platforms are created equally to support it.

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Best Hair Shows 2026: 8 Events to Level Up Your Styling Game

What are the best hair shows 2026 has to offer? We’ve rounded up 8 professional events where you can find new strategies for business success.

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Spa Booking Systems: What They Are and How To Choose One

Learn what a spa booking system is, its benefits, and what features to look for when you’re choosing the right software for your business as it grows.

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Building the Dream Team for Your Self-Care Business: A Step-by-Step Guide

You can’t run a successful self-care business on your own. Here’s how to attract and hire the kind of skilled professionals you want on your dream team.

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Beauty Business Name Ideas: How to Name Your Salon

Boulevard shares beauty business name ideas and naming tips to help salon and spa owners build a brand that stands out and reflects their aesthetic.

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The 9 Most Important Features Your Medical Spa Appointment Software Needs

Learn which features to look for in medical spa appointment software, including real-time booking, appointment waitlists, and integrated payment processing.

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