The Complete Guide to Brand Building for Beauty Pros

As a stylist, you aren’t just an employee, you’re a brand. You may never have thought of yourself that way before, but consider the facts. You make emotional connections with your clients. Your passion and style have earned you loyal repeat business. You have personal values that you embody through your work. That’s a brand.

Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.

Related Posts

Boulevard Offset: Keep More of What You Make

Learn how Boulevard Offset can help your business unlock an average of $9,600 in annual revenue that would otherwise be lost to transaction fees.

Read Article

Medspa Pricing 101: Balancing Profitability and Client Satisfaction

There’s a lot more to medspa pricing than costs and profit margins. Here’s how to strike the right balance.

Read Article

Medical Spa Requirements and Regulations to Know Before Opening Your Business

Are you opening a medspa? Read here for a breakdown of medical spa requirements you should know.

Read Article

4 Ways Data Can Empower Staff & Create a Better Workplace

The right data platform can help optimize staffing, set revenue targets, track inventory to reduce waste, and help stylists work toward sales goals.

Read Article

Spa Management: 4 Best Practices to Improve Your Business

From smart booking to report wizardry, this guide will teach you spa management best practices to help you conquer your schedule, inventory, and more.

Read Article

Powered by Women: The Beauty Workforce

Nearly 89% of beauty professionals are women. Explore how women power the salon, spa, and medspa workforce — and why their labor, care, and expertise fuel one of the fastest-growing industries in the U.S.

Read Article

WINTER IS HERE: Get Ready for the Busiest Season of the Year

It’s the busiest time of the year, and your beauty business is about to be slammed. Here are some tips to keep things running smoothly.

Read Article

What Medspa EMR Software Is and What Medspas Actually Need

Explore the limits of traditional EMR software for medspas and learn how to choose a solution that actually supports your operations and client care needs.

Read Article

Meet our #BLVDBestof2020 Contest Winner: Faith Venditti

Boulevard chose her foilyage as the best of 2020. Here’s everything you need to know about this master colorist.

Read Article

Looking for more industry trends, tips, and insights?