The Complete Guide to Brand Building for Beauty Pros

As a stylist, you aren’t just an employee, you’re a brand. You may never have thought of yourself that way before, but consider the facts. You make emotional connections with your clients. Your passion and style have earned you loyal repeat business. You have personal values that you embody through your work. That’s a brand.

Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.

Get the guide

Salon Education: The Complete Guide

Everything you need to know about salon education, from getting your start as a stylist assistant to keeping up your continuing education credits.

Read Article

10 Best Practices Self-Care Business Owners Can Apply Right Now by Summer Layton

How did Summer Layton open a successful medspa business with no previous self-care industry experience? Learn about the best practices that lead her there.

Read Article

Boulevard’s Best: Why Automated Marketing is a Must-Have for Growth

Discover how your self-care business can use automated marketing to boost growth and revenue with Boulevard!

Read Article

Guide to Choosing a Salon Appointment App in 2026

Learn top tips for choosing a salon appointment app, see what features and benefits to look for, and compare four popular tools to find the perfect fit.

Read Article

The Rise of Mobile Appointment Booking in the Salon Industry

Learn all about the mobile appointment booking process, and how you can leverage social media and search engines to provide a best-in-class salon experience.

Read Article

3 Things I Wish I Knew When Managing a Spa with Boulevard's Jozlyn Miller

Before becoming Boulevard’s Senior Education Manager, Jozlyn Miller helped manage a thriving spa. These are the three things she wishes she had known back then.

Read Article