Boulevard's Guide
to Elevating
the Self-Care
Client Experience

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Creating an exceptional client experience can make or break your success in the self-care industry. Learn how to not only meet client expectations but exceed them with expert tips that ensure they keep coming back to you for more. In this free guide, you’ll learn:

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How to create a frictionless booking process that excites clients
Steps for a seamless in-person experience from start to finish
Strategies to personalize appointments and boost revenue
Easy-to-implement incentives to increase retention and engagement

From Solo to Squad: Forming a High-Performing Team in Your Self-Care Business

Ready to grow your self-care business? Facial Lounge founder Amber Johnson shares advice on recruiting and nurturing a team that’s ready to expand.

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Introducing Boulevard Capital: Fair Funding That Lifts the Self-Care Industry

Self-care business funding without the inherent bias, credit checks, and complicated approval processes? It’s possible with Boulevard Capital.

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LEWKS: How Euphoria's Hair & Makeup Bring Another Dimension to the Story

Discover how HBO’s Euphoria uses hair and makeup design to speak volumes about its characters.

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3 Keys to Effective Tech Advocacy for Beauty Biz Execs

New technology can transform your business. You just need to get everyone on board. Here are our top three tech advocacy tips for beauty business execs.

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How Barbershop Books is Bridging the Literary Gap, One Trim at a Time

Discover how one educator started a movement to improve childhood literacy among vulnerable groups and put diverse stories into students’ hands.

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5 Things 2026 Self-Care Clients Want (and What They Reveal About Your Future)

Discover five insights from Boulevard’s 2026 Self-Care Client Report, revealing what today’s clients want, value most, and how to keep them coming back.

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