Blog • Marketing

The Ultimate Holiday Marketing Guide for Self-Care Businesses

Oct.29.2024

A well-planned holiday marketing strategy can help boost your bottom line and end the year on a high note.

From the cozy vibes of pumpkin spice season to the excitement of New Year’s, this is the time of year to get creative with marketing so you don’t miss out on peak seasonal revenue. As your clients dive into party prep and year-end splurges, seasonal campaigns are essential to keep your brand top-of-mind, boost bookings, and create meaningful connections to build long-term loyalty.

Your secret weapon to reach clients instantly? Email and text blasts! They’re a low-cost, low-lift way to spread joy and boost engagement. Want to add extra flair? Boulevard’s recently launched text marketing blasts let you share fun, festive imagery that gives your promos all the holiday feels and helps drive bookings and revenue.

But, before you can get started, you’ll need to plan your content schedule and generate ideas that stand out. Don’t know where to start? We’ve got you covered with our Holiday Season Marketing Guides featuring a calendar of key festive dates and promotion strategies to make your holiday marketing sparkle. Interested in getting detailed tips for your specific business? Click on the links below!

Happy holidays, and happy marketing!

Shanalie Wijesinghe

Content Strategy Director

Shanalie Wijesinghe is the Content Strategy Director at Boulevard. She lends her industry and platform expertise to both in-house staff and partner salons and spas. A salon industry veteran with more than 15 years of experience working for high-end luxury salons such as Sally Hershberger and BENJAMIN, Shanalie was previously Director of Education for Boulevard and blends her knowledge of the beauty and technology industries to help put the company’s partners and employees on the path to success. A Bay Area native and first-generation immigrant, Shanalie is a graduate of the Paul Mitchell School specializing in cosmetology, styling, and nail instruction.

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