Industry • Best Practice
The beauty business is built on trust. You've worked hard to take care of yourself, your business, and your employees. But you can still extend that human touch — that all-important factor of trust — further by putting control of the self-care experience into your client's hands. Let our guide show you how.
When you run a salon, barbershop, spa, or MedSpa, the client experience with your business doesn't start and stop at the door. Success in today's connected world means making yourself available to customers in-person, over the phone, and online. That means your clients need to be able to book an appointment without navigating confusing menus and services; they need to be able to navigate a clean and efficient website that serves their needs while reflecting your standards and aesthetic; and most important of all, they need to feel seen and heard by you: the business they've chosen to take care of them.
Make sure you're meeting all of your customers' needs, wherever you find them, with Boulevard's guide to the self-care client experience.