Industry • Best Practice
Boulevard's Guide to Creating the Best Possible Client Experience
The beauty business is built on trust. You've worked hard to take care of yourself, your business, and your employees. But you can still extend that human touch — that all-important factor of trust — further by putting control of the self-care experience into your client's hands. Let our guide show you how.
When you run a salon, barbershop, spa, or MedSpa, the client experience with your business doesn't start and stop at the door. Success in today's connected world means making yourself available to customers in-person, over the phone, and online. That means your clients need to be able to book an appointment without navigating confusing menus and services; they need to be able to navigate a clean and efficient website that serves their needs while reflecting your standards and aesthetic; and most important of all, they need to feel seen and heard by you: the business they've chosen to take care of them.
Make sure you're meeting all of your customers' needs, wherever you find them, with Boulevard's guide to the self-care client experience.